Gaining Competitive Advantage Through CRM Data Anybody in marketing will tell you that the key to success in any market is possessing some attribute that sets you apart from your competitors–a market differentiator. And in many industries, anybody in sales will tell...
Supercharging the Rockwell Automation Sales Team Since the introduction of spreadsheet applications in the late 1970s, their value and utility have evolved far beyond accounting and bookkeeping. The ability to sort, manipulate, format, calculate, and display data...
CRM: Not Just for Sales Anymore There was a time when CRM solutions were the exclusive domain of sales and (perhaps) marketing teams. A widespread belief that customer relationship data was not useful to other parts of the enterprise led to CRM silos–sometimes...
CRM: A Journey, Not a Destination Suppose you bought a house, moved your furniture and appliances in, and then moved your family in. Do you think you would not change anything about the house or its furnishings as long as you lived there? Of course not. You...
Adding Intelligence to Customer Support No matter how intuitive, foolproof, and reliable your products are, somebody, somewhere, is going to need help with them. Some companies see customer support as a necessary evil and a cost to be minimized. Ohers, such as HP,...
How a Dynamics 365 Implementation Supports Unified Communication, Data Management, and Overall Efficiency Halfen USA, a construction materials manufacturer that operates worldwide, found itself at a crossroads common to every business at some point in its development....
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