Reducing your cost per closed deal: The value of advertising technology – Joe Khoei #93

In this episode, Joe Khoei uses his expertise in Advertising Technology for Sales. He discusses how businesses can use ad click data and CRM technology. This helps to reduce cost per closed lead. It also improves their chances of closing deals.

Joe further discusses the value of advertising technology. This helps in knowing what customers truly want and need. It also streamlines your spending on advertising. Ultimately, this produces the best results. This episode is packed with insights on advertising technology for sales.

Optimizing Customer Acquisition & Streamlining Ad Spend

Joe Khoei is the Founder and CEO of SalesX. This agency helps companies develop profitable customer acquisition programs. They achieve this via search marketing, display advertising, mobile marketing, analytics, and creative services.

With two decades of experience in Silicon Valley, Joe has helped hundreds of businesses prosper. He has also mentored many entrepreneurs. That is why he started SalesX in 2010. His goal was to assist companies and provides them with SEM tools to reach the right people at the right time.

From Day One, SalesX invested in their clients. This was through education and coaching programs. These allowed clients to harness the energy within their organizations.

Meet Our Guest: Joe Khoei, Founder and CEO of SalesX

Joe Khoei is the Founder and CEO of SalesX. This agency specializes in developing profitable customer acquisition programs. They use search marketing, display advertising, mobile marketing, analytics, and creative services.

With over two decades of experience in Silicon Valley, Joe has helped hundreds of businesses grow successfully. He has also actively mentored many entrepreneurs. SalesX, founded in 2010, aims to provide companies with SEM tools. This helps them reach target audiences effectively.

SalesX prioritizes client investment through education and coaching programs. These empower organizations to maximize their potential.

Key Takeaways You’ll Learn:

> How advertising technology and ad click data can reduce cost per closed lead.

> Strategies for using CRM technology to improve deal closing rates.

> The value of advertising technology in understanding customer needs.

> How to streamline advertising spending for optimal results.

> Insights into profitable customer acquisition programs via search, display, and mobile marketing.

> The importance of education and coaching programs for empowering organizations.

 

Listen on Apple Podcasts

Quotes:

  • “Sales is not an Olympic sport where you get silver medals or bronze medals. You either get the gold or you get nothing.” (4:50-4:58) 
  • “The whole shebang, really, the whole promise of digital is that look, we’re gonna give you visibility. We’re going to give you insights into what’s happening for every dollar that you’re spending. You’re going to know where the money went.” (12:42-12:56) 
  • “This is how you go from Director of Sales to VP of Sales to Senior VP to executive VP to Chief Sales Officer, when you’re measuring the cost per closed lead and then taking that, relating it back to your search terms, and then saying maximize those, dude.” (19:51-20:09) 
  • “I would say definitely look closely as much as you can at attribution…Attribution, attribution, attribution. Let’s figure out what yielded successes and what yielded failures and what yielded which level of success.” (32:05-32:30) 

Links:

Joe Khoei’s 12 ways that you can use advertising technology to create business value 
Joe’s LinkedIn 
SalesX