Today’s guest, Gal S. Borenstein, is the Founder and CEO of the Borenstein Group. He is a B2B digital branding & marketing strategist. Borenstein Group is one of Washington D.C.’s most influential business-to-business agencies. Since its founding in 1994, the Borenstein Group has helped hundreds of startups, early-stage, growing, and mature companies optimize their brand promise and maximize their brand equity.
On today’s episode, Gal discusses why identifying what differentiates you from your competition and the importance of knowing who your competition is will put you miles ahead in your marketing strategy. Gal also talks about understanding the unique choice you offer companies when selling your services, “What you’re dealing with is really three choices, which is you’re either the safe choice, the best choice, or the innovative choice.”
Tune into this week’s episode to learn from an author, leader, and innovator in the field of sales, Gal Borenstein.
Watch or listen to this episode:
- “What you’re dealing with is really three choices, which is you’re either the safe choice, the best choice, or the innovative choice.” (13:29-13:40)
- “Know thy enemy. You’re always selling against a strongman.” (17:37-17:43)
- “If you don’t know what your competition is your chances of succeeding is pretty much zero, because, you’re kind of guessing that somebody is going to want to buy your product.” (19:44-19:56)