Good Things Are Rarely Cheap and Cheap Things Are Rarely Good – Aaron Paul

Aaron Paul is the Regional Vice President for Advanced Technologies Consultants (ATC), a distributor of name-brand technical training curriculum, equipment, software and furniture. Aaron has worked for ATC for 14 years now and previously worked as a regional sales manager.


One of the biggest hurdles Aaron had to overcome when first starting off in sales was his aversion towards the industry- he had graduated with a degree in mechanical engineering and through connections wound up in sales position after school. While it did take time for him to warm up to his new career after a few years he could finally appreciate that sales was not about sleazy selling schemes but about problem solving and a salesman was born.


In today’s episode, Aaron brings us through his journey in sales and how he’s navigating sales leadership as a fairly new leader. His commitment to honing his craft and ensuring customer satisfaction is an inspiration so tune in to Aaron Paul’s episode and learn about his sales story.


Watch or listen to this episode:

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  • “I realized that sales at its heart is problem solving. If you’ve got a good product, then what sales is, is you’re taking a person who needs that good product, and you’re providing that product to them.” (5:34-5:47)
  •  “Good things are rarely cheap and cheap, things are rarely good.” (9:45-9:48)
  • “Knowing that if I tried to take care of the customer, the rest will take care of itself.” (18:26-18:35)


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