Driving Strategic Growth: Gale Crosley, Owner of Crosley+Company

One of Chris’ favorite things about hosting the Sales Lead Dog Podcast is listening to guests like Gale Crosley. Gale is a very experienced sales leader. In this episode, we focus on driving strategic growth. We also explore many aspects of leadership required for success.

From Auditor to Strategic Revenue Growth Consultant

Gale Crosley, a CPA and CGMA, is a strategic revenue growth consultant. For over 20 years, she has helped almost 500 accounting firms worldwide. Her goal is to achieve profitable, sustainable organic growth. Early in her career, she spent several years in technology. This included time at IBM and tech start-ups. Previously, she began her journey as an auditor at Arthur Andersen and PwC. She brings all her experiences to the current transformation facing the accounting profession.

Insights for Driving Sustainable Business Growth

Gale has been selected one of the Most Recommended Consultants in Inside Public Accounting’s Best of the Best for 16 years. She was also named one of the Top 100 Most Influential People in Accounting by Accounting Today for 16 years.

Her insights are invaluable. She helps businesses drive strategic growth and navigate organizational transformation.

Meet Our Guest: Gale Crosley, Owner, Crosley+Company

Gale Crosley, CPA, CGMA, is the owner of Crosley+Company. She is a renowned strategic revenue growth consultant. For over two decades, she has partnered with nearly 500 accounting firms globally. Her expertise helps them achieve profitable and sustainable organic growth.

Gale’s diverse background includes initial roles as an auditor at Arthur Andersen and PwC. She then transitioned into the technology sector, working at IBM and various tech start-ups. This unique journey equips her to guide the accounting profession through its current changes.

Gale’s consistent recognition highlights her influence. She has been listed among the Most Recommended Consultants by Inside Public Accounting’s Best of the Best for 16 years.

She has also been named one of the Top 100 Most Influential People in Accounting by Accounting Today for 16 years.

Key Takeaways You’ll Learn:

  • Strategies for driving strategic growth and revenue expansion.

  • Insights into leadership requirements for sustainable success.

  • How Gale’s journey from auditing and tech to growth consulting shaped her expertise.

  • Specific approaches for accounting firms to achieve profitable, sustainable organic growth.

  • The importance of adapting to transformation in the accounting profession.

  • Lessons from a highly recognized expert in business growth strategies.


Listen on Apple Podcasts

Quotes:
“80 to 90% of the deals that go south are because of poor qualification … you find they didn’t qualify early, they didn’t qualify hard, and they didn’t qualify often.”

“If you’ve got more senior salespeople, and they know what they are doing, give them the quota, give them the support and get out of their way.”

“…your reputation is everything. It’s everything.”

“What am I here for? What’s the long game here? You know, and making quota, not making quota for one year, in the bigger scheme of things, is not nearly as important as  the long term game.”

Links:
LinkedIn: Gale (Gunderson) Crosley, CPA, CGMA
LinkedIn: Crosley+Company
Website: Crosley and Company (crosleycompany.com)

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