Podcast

Complete the Sales Cycle – Laura Cavanaugh

Laura Cavanaugh is the Vice President of Sales for Ambassador Education Solutions. Her company develops, engineers and implements bookstore models and technology solutions to meet the specific financial and operational goals of higher education institutions while supporting the specific academic goals and vision of their students and faculty.

 

In today’s episode, Laura breaks down the systems and mindset that has helped her succeed as a sales leader. One of the things Laura said that stood out to me was on completing the sales cycle, “I think it was just establishing a workflow and a mindset that when somebody tells me ‘no’, or when somebody tells the sales reps, ‘no’, I look at it as a win. Because we’re completing the sale, we’re not spinning our wheels anymore, we’re moving forward.”

 

That mindset in sales is incredibly important to sustain as leader for many reasons. So, tune into Laura Cavanaugh’s episode to hear about her perspective on empathetic, successful leading.

 

Watch or listen to this episode:


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Quotes

  • “It’s hard to narrow down or to pinpoint I would say, just having the drive to succeed, having a vision of where you want to go, and how you’re going to get there.” (4:52-5:13)
  • “I think it was just establishing a workflow and a mindset that when somebody tells me ‘no’, or when somebody tells the sales reps, ‘no’, I look at it as a win. Because we’re completing the sale, we’re not spinning our wheels anymore, we’re moving forward.” (8:20-8:37)
  • “We’re going to look at the scoring system, we’re going to look at the comments from the committee, we’re going to do that work to see where we fell short, where we could have scored higher.” (28:52-29:02)
  • “I’m going to be very transparent, very open, make sure we cross every T, dot every I so that once the deal is closed, and you’re a client of ours, that everything that we talked about throughout the entire sales process can come to fruition for you.” (30:35-30:49)

Links

Laura Cavanaugh LinkedIn
Ambassador Education Solutions LinkedIn
Ambassador Education Solutions Website

Empellor CRM LinkedIn
Empellor CRM Website
Empellor CRM Twitter