Complete the Sales Cycle – Laura Cavanaugh

 

Transcript:

Wed, Jan 19, 2022

SUMMARY KEYWORDS 

ales , crm , moving , people , working , sales team , salesperson , team , deals , pivots , delivering , conversations , retrospectives , manage , opportunity , pipeline , laura , leadership , career , students

SPEAKERS
Laura Cavanaugh & Christopher Smith

Intro
Welcome to the Sales Lead Dog podcast hosted by CRM technology and sales process expert Christopher Smith, talking with sales leaders that have separated themselves from the rest of the pack. Listen to find out how the best of the best achieve success with their team and CRM technology. And remember, unless you are the lead dog, the view never changes.

Christopher Smith
Welcome to Sales Lead Dog today I have joining me, Laura Cavanaugh of Ambassador Education Solutions. Laura, welcome to Sales Lead Dog.

Laura Cavanaugh
Thank you. Thanks for having me. Excited to be here.

Christopher Smith
Yeah, excited to have you here on the show. So, Laura, tell me a bit about your current role at Ambassador.

Laura Cavanaugh
Right so currently, I am the Vice President of Sales for Ambassador Education Solutions. And we provide course materials to colleges and universities and private key files all over the country. So, we’re the largest provider, of course, materials in the career school sector. And then we are also working nationwide with all of the nonprofits, universities in the private key jobs. And so, we work on providing textbooks, anything that’s required, for course materials today so that students are able to access their materials for an affordable price, and for in a very streamlined way. So, we make that process and that workflow, very seamless for them for our schools. And

Christopher Smith
Yeah, I made me think back when I was prepping for the show. It made me think back to when I was in college, there always seemed to be one class, where we didn’t the textbook was on backorder, or there was some issue with your platform that’s really just doesn’t exist anymore, correct?

Laura Cavanaugh
Well, it does exist. But if everybody’s doing what they’re supposed to be doing on the school side of it on our side of it, there shouldn’t be much back order that you have to deal with. Yeah, so and that’s part of switching to more online bookstores, more providing all of your textbooks to students, prior to the first day of class that really helps stop any of those late orders. Students showing up books are on backorder. They’re not prepared for the first day. So, it’s a win all around for universities, with the faculty, the students, staff.

Christopher Smith
Yeah. And also, the ability to like my son’s school, they do everything on iPad. So, they have a combination. Most of the classes are done digitally over the iPad, all their course content. Some of them are traditional textbook, do you see that to be the trend moving forward?

Laura Cavanaugh
Definitely, we still do have a lot of schools that still prefer the printed hardbound textbook, but we’re seeing more and more schools transition to the digital material. And even in light of the last 12 to 24 months with a lot of schools going online, it really sped up that process. And most of the schools that adopt digital content in that format, they don’t typically go back to a physical textbook. So, we see more and more schools moving to that model, providing more choices within that that model as well for their students.

Christopher Smith
Yeah, it’s a better experience, I was blown away when my son was showing me what he could do. It’s not that static piece of paper, they can take a diagram like he had a picture of the heart. And he was really able to rotate the heart and look at it in 3d and things like that, that just otherwise could never do with traditional hardbound books,

Laura Cavanaugh
right. Or there’s a lot of digital content that’s outside of the standard ebooks that you receive these days. So, and it provides all of those interactive pieces for students. So, it’s really just changing how students learn. And there’s a lot of moving parts when you look at combining all this technology providing provisioning the materials and delivering them to students. Are you delivering them to the LMS system? How are they accessing these pieces? So that’s what we do. That’s what we specialize in. So, we have system built a system called Rhoda that is built for that exact piece that really streamlines this process for everybody involved.

Christopher Smith
Yeah, there’s so much complexity, so many moving parts to that. It’s pretty impressive when I was researching a company. It’s pretty impressive what you guys have built.

Laura Cavanaugh
It’s wonderful, very well received. Everybody loves it. So, we’re very happy.

Christopher Smith
Yeah, that’s awesome. All right, Lord, let’s jump in. When you think back over your career. What are the three things that have really driven and led to your success?

Laura Cavanaugh
It’s hard to narrow down or to pinpoint I would say, really being motivated and driven really performing and delivering results. And then really just networking and circling back to that, just having a lot of drive to succeed, having a vision of where you want to go, and how you’re going to get there. And then in the sales industry, a lot of things are all its all really data driven. Its results based. So, if you can perform and you can deliver those results, it unlocks more and more opportunities for you in your career path.

Christopher Smith
When you were in college, did you picture yourself being a sales leader in your career.

Laura Cavanaugh
So, when I went to school, my freshman year, I, my major declared, I went in to public relations and communications, journalism. And I declared that on day one, and I graduated with that stay the course I actually picked my college based on that department, I really liked the faculty and involved. So, from there, I moved into marketing and advertising, working in the insurance industry for a large insurance company here in my hometown, and spent a lot of time in marketing and advertising and PR and doing all these different pieces. And then at some point over the decade, plus it transitioned into more of sales. And once I really got into sales, I realized that this was really my niche. And this is what I was really good at. And this is where I wanted to focus my career. And the past moving forward.

Christopher Smith
It’s funny when I asked that question, very rarely do I have someone say, oh, yeah, that was my goal. I wanted to be in sales, right? When I grade school, most people end up tangentially moving into a sales career.

Laura Cavanaugh
Well, even today, I feel as though people will say, I’m going to go to business, I’m going to go into business. But it still could be sales, it just depends. But it’s almost that you just don’t start off saying I’m going to be in sales. But if you buy product or combined, I understand what you’re saying.

Christopher Smith
Yeah. Do you remember the first big success you had in sales?

Laura Cavanaugh
How should I do I, you know it, my path moves very quickly. Again, with just being such a result based driven place, once you start delivering results, more and more opportunities open up for you. And so, but there have been kind of monumental times over the last decade plus within the sales industry that I’ve been able to obtain really great sales or deliver really great numbers that have really been able to help me in my path to where I am today.

Christopher Smith
Yeah. What was your first really big disappointment in sales?

Laura Cavanaugh
Well, it’s never fun, not making a sale, or not being chosen, or competitor being chosen. And so that was something that you had to get used to, and you had to get used to hearing the word know, and you had to get used to people. Not always buying it, even though they think that they should, and you know, they would benefit from it, but they just don’t want it. So, I think it was just establishing a workflow and a mindset that it’s actually when somebody tells me No, or when somebody tells the sales reps, no, on my team, I look at it as a win. Because we’re completing the sale, we’re not spinning our wheels anymore, we’re moving forward. We can work on other pipelines that would potentially want you so I really just kind of switched the way you look at the negatives of the times throughout your careers where you don’t get things that you worked really, really hard for. And as some of you are aware, some of the timeline for the sales cycle through the months and months and months. So, it’s difficult sometimes when you invest even a year plus into a deal and then not follow through. Oh, yeah.

Christopher Smith
But you know, to me, I like how you phrase that, that it’s an opportunity to move on. You’re not wasted spinning your wheels wasting more time. And it’s also a learning opportunity. Could you talk a bit about leveraging those losses as a learning opportunity?

Laura Cavanaugh
Absolutely. Whenever I don’t want something or whenever my team is not chosen. I always welcome and always ask for feedback as to why No, what does another company have that we didn’t have? Was it just you liked their name better? Or was it just was a price? I mean, there’s so many factors. So, I look at it as an opportunity to figure out why we didn’t win it. If we’re lucky enough to get the feedback to know that we can take that back internally and we can then kind of going out be able to adjust to pivot things where we need to, so then maybe next time, we will, we will have to know. So, I use it as an opportunity to figure out what we can do better what we can do differently next time. Yeah.

Christopher Smith
Thinking back to when you first got your sales, you started in sales and what you know now, what would you like to say that young Laura, just getting started in sales to that would have maybe made that path a little easier.

Laura Cavanaugh
It is to keep on going, keep on working hard, even if you feel defeated, even if you feel so you’re not succeeding, you will have work with mentors to help you along the way that can be a great asset to have really good mentors in your in your sales career is extremely helpful, you learn a lot along the way to keep trying to hone in on your skills and work on sales development as needed. There’s a lot of great platforms out there that offer sales, training, but really great material. So just to keep working hard and keep looking for ways to continue to grow and learn. Even to this day to day, I’m I still like to learn new things. And I still like to have conversations with other people and look at different ways that we could do things. Because everybody continually can get better and better what they do and learn from one another. And so just to really take those opportunities when they present themselves.

Christopher Smith
That’s great. talked a bit about your transition into sales leadership, what was behind that shift in career path from salesperson to sales leader.

Laura Cavanaugh
So, it is really a shift. And it’s something that everybody thinking about, or currently in sales leadership needs to really think about, because in sales, it can be very much an individual contributor role, where you were basically responsible for your own results at a very high level. And when you go into sales, sales leadership, you now are responsible for everybody’s in results, everybody’s photos, and everybody’s metrics and goals, and you can’t always control their outcomes. And so, it’s deciding how much that that means to you? Are you okay with that? Are you okay with taking on additional responsibility and mentoring and growing your team and at the same time looking at where you’re trying to scale and grow? And so, it’s, it’s, it’s more difficult, but I also find it more rewarding. But it’s so wonderful to be an individual contributor, and really, to go out and just do amazing work. So just really think about the bigger picture because you’re taking on more responsibility. And you’re taking on responsibility that as much as you try to help guide and train and educate your staff and your team, they at the end of the day, they they’re gonna make their contribution, and then you’re responsible for it.

Christopher Smith
You mentioned some difficulties, what was the hardest part of that transition into sales leadership.

Laura Cavanaugh
So, for me personally, it was really working on defining your team and recognizing individuals that you want to have a part of your team and then difficulty with having to maybe let some goal that personally you really respected and loved working with so I would say really fine tuning your team and making some difficult decisions. And going back to looking at sales as a result based looking at the numbers to see what makes sense and being able to make those decisions, make those pivots, change things as needed along the way.

Christopher Smith
So, what do you think it was about you that made your boss at that time say, hey, Laura, we want you to consider this path? Did they ever tell you the reason why?

Laura Cavanaugh
I, I never really did specifically. But it just seemed as though in the different organizations that I’ve worked with over the years, once I’m able to get in them in there and start delivering on results and start working alongside that the opportunities presented themselves for me, which was wonderful. So going back to having their drive and being able to have the statistics to support it and being able to grow and mentor along the way. It’s, I always say this and a great there’s a difference between good Still professionals and great sales professionals. And when you find a really great, great sales professional, you want to hold on to them and never let them vote. And you can, I’ve worked with so many different salespeople over the years and on my team, and you can make people better and you can educate them and train them and have professional development. And you can do all the things you’re supposed to do. But there, and they’re doing good, but they’re never going to be able to do that. Great. I just feel as though the best of the best of the best are kind of innately born salespeople. And it’s an innate ability to be able to do things like when do I leave messages? When do I send an email? What time of day do I call? How many times do I call before I leave a message? What do I how do I need to package our product? What are we missing here, all of these, these eight things that help and even just in terms of the ability to connect with people, and to get past gatekeepers, and to develop relationships with people? So, all of that combined into one along with being extremely driven, extremely competitive. It’s like the trifecta of an amazing salesperson, anyone who wants them, because they’re going to do great things.

Christopher Smith
There’s so much there to unpack, you know, in terms of what goes into a great salesperson. And you made an interesting comment that, you know, you can put persons through a lot of training, you can work with them a lot, but they’re only going to go so far, they are going to hit a ceiling that may prevent them from getting to that that status of great. When you get into that scenario, when you’ve got someone that’s Pete, you know, what, what’s your approach there? Do you have, you know, plan for those individuals that you know, that have peaked? You know, how do you continue to manage them?

Laura Cavanaugh
I do, a lot of it is being making sure that they’re in the right role, or in the right position, that they are happy doing what they’re doing. And they are meeting your quotas and their metrics and their goals and their ote. So, they’re leading everything they need to meet. But they understand they don’t want to be promoted, they don’t want to go into leadership, they don’t want to be an executive, they don’t want to start their own company, they don’t want to be a team leader, you know, that they’re happy and fulfilled in their current position. And if you can manage that, and know that they’re happy, you know, that they feel as though there, they’re respected and appreciated and doing the job. I think it’s great. I think it’s a win for everybody. So, it’s, it’s when you have somebody to want has this trajectory, where they feel that they want to go into leadership, and they want to move on and keep moving up within the space, but they think, possibly won’t ever get there. Or maybe they will, but they won’t be very good at it at that point. It’s having honest conversations and saying, not putting them in those positions, finding somebody else who you feel is more qualified, who has some of these abilities that you see that is needed in that role, but this individual person may or may not have been?

Christopher Smith
What role does empathy play for you as a sales leader?

Laura Cavanaugh
Well, it’s important, it’s important in our daily conversations, and it’s important with the sales team, it’s important with our conversations with our clients or potential clients, and our current clients. And you know, if anything over the years, I’ve personally been to the point where maybe I’m being too empathetic, or maybe I’m not pushing enough or, and so that is something that I’ve had to balance over my career and in leadership is learning how to manage that. And when it’s when it’s within reason when it’s warranted, when it’s positive, and then when to kind of turn it off and say this is now reached over and it is factoring into business too much, if that makes sense.

Christopher Smith
No, totally does. And that I agree, that’s a hard balance that you know, stuff happens to people, they may have a lot of stuff going on in their personal life, but bottom line, the work still has to get done. And so, it can be tough to manage sounds

Laura Cavanaugh
much much better. Balancing that and having a firmer line over the last decade. So yeah, yeah.

Christopher Smith
Did you ever make the mistake of trying to be too close to your, your team maybe early on in your career?

Laura Cavanaugh
There? There was one earlier on very, this was many years ago, but I was really close with one of my team members who, when I started within the organization, I, I was in the same position. But then over the years, I moved up and I was then managing this team. And I was super close with one of the women on the team who wanted it, it happened in a happening as I ended up needing to let her go, because she wasn’t performing to where she needed to be. And going through the whole empathy thing. And, and that was tough, it ruins the friendship. And even though it was just business, and by the kind of that was a that was a difficult situation where we were too political, we’re too close going into it, because I used to be a coworker, but now I’m a boss. And now I have to fire her. So that was really tough.

Christopher Smith
Yeah, I can’t think of a tougher thing. But that’s, that’s super tight. Yeah, yeah. Is that now that you’re you’ve been in sales leadership for a while, what’s changed about your perspective, compared to when you first came into your role as a sales leader?

Laura Cavanaugh
A lot has changed, even from the leadership standpoint, even in terms of looking at all of the different platforms that are available to work on for managing your sales team, all the different communication platforms out there that are used in sales. So, there’s been a lot of change on just the sales industry, and the technology point of it. And so that’s something that’s been interesting. And when I think back to when I started in the sales, and picking up the phone, and making phone calls, and doing things like that, and where we are today with automated email sequences, and campaigns and Gong are recording have different meanings. It’s just very different. And but I think for us in sales, it’s all very positive. And I think it’s helped make our jobs more effective and better, and hopefully produce better, better results.

Christopher Smith
I think part of being a sales leader is cultivating those people, you also want to move into sales leadership, what are you looking for? What are those signs that indicate someone on your team should start considering that transition into sales leadership?

Laura Cavanaugh
Great, great question. So, kind of even, as I mentioned earlier, being able to really be when you have some really well qualified candidates on your team and wanting to hold on to them and wanting them to be fulfilled and their job and their responsibilities. And I really look for team members that are hitting their results are hitting their photos, their goals, they’re exceeding them. And they’re not only exceeding them, but they’re also exceeding them by 150% 200%. mean, they’re just extremely competitive. They’re very much a self-starter, they don’t need somebody looking over them 24/7 or running reports to look at activity, they’re very trustworthy, they want to grow, they’re open to two ways to get better ways to improve. It’s conversations on where they would like to see themselves in five years and 10 years, making sure you can try to align your paths. And so, it’s really looking for somebody who is possessing a lot of great qualities in proving themselves day in and day out.

Christopher Smith
A lot of salespeople that are great working as an individual, you know, like you’re saying, kid at that 150 200% of quota, they crush it as an individual. What are you looking for in terms of their ability to collaborate and work as a team, as part of that decision for a path to leadership?

Laura Cavanaugh
They have to have the ability to kind of remove themselves from that and look at things in a big picture. Look at the company was so gross with the goals that we have company wide and be able to take themselves out of their individual role, many sales reps, you learn your territory and you’re very general focused on your territory and knowing every in and out and every which way sideways. But being able then to now look at things differently, be able to figure out what’s working, what’s not working, what should be applied, companywide field wide, what shouldn’t be? What are ways that you feel things should take place, what training maybe additional training may be different. Different products need to be changed, being able to take things that they’re working on at a daily level and applying them to the big picture

Christopher Smith
Right. Think back of all the people you’ve hired? Can you describe the attributes of the person that was your best hire? And what were those attributes that really do you think contributed to that success?

Laura Cavanaugh
See, definitely my best hire I have, I’ve hired her twice already to work on my sales team as I’ve moved along. So, I’m getting ready to bring her over for a third time. So, it really goes back to she really reminded me a lot myself when I was kind of starting out. And she is very much just very competitive, very willing to learn very willing to just have that drive in her where it’s, you want to just keep going and going and going until you feel like your pipeline is in a really good place, or you have the deals closed, and just having that, that passion for it. And every time I’ve, I’ve had her on my team, she always does amazing, out of the ballpark. Great. So, it’s finding that person who just possesses all those qualities that keeps on ongoing because with sales pipeline is key, it’s huge. You don’t have pipeline; you don’t have sales. And some people it really bothers if you don’t have pipeline, I joke around with my family and friends, saying, I’m in a bad mood, if I don’t feel like my pipeline is exactly where I want it to be for my team. I get antsy, I start like twitching, like this isn’t working. And I just we just have to put our nose down and get it to a place where like, okay, you can read it very much like that. Or you just have to keep going.

Christopher Smith
How do you help your team keep rejection in perspective,

Laura Cavanaugh
not hard, I go back to what I had said saying this is a completion, this is good. This is now we’re not wasting any time spinning your wheels on this. And we could be using that effort and talking to potential clients. So, I always go back to that because that is number one. Because that’s huge. People spend a lot of time going after clients in contact. And they don’t ever connect with them. They don’t, they’re not able to move on, or they’re going off the rock out after the wrong people. And that’s just wasted effort, essentially. So going back and honing in looking at who you’re who you are going after different ways to perhaps bring other bringing other pipelines into your system that would be more positive, making pivots, trying different, different verticals, that you have the ability to sell within different verticals as we do. I try to urge them different ways to make both pivots, even throughout your day to get you kind of up and running again. So, they can be deflating for people. Absolutely.

Christopher Smith
The I just had a question around that. What you’re saying and gets on trains and what you were saying I forgot my next question was around the when you’re losing those deals, a lot of the sales leaders I talked to like to do retrospectives on you know, the pick out a handful of deals that have been lost. Yeah. Do you? Do you think that’s a good idea to do those retrospectives?

Laura Cavanaugh
I do I do. We do them. I do them primarily when I’m looking big picture when I’m looking at RFPs that we’ve spent, you know, enormous amount of time responding to and crafting and pitching proposals and go back. And, okay, we’re going to look at the scoring system, we’re going to look at the comments from the committee, we’re going to do that work to see where we fell short, where we could have scored higher. How can we make these changes so that next time we were better off? So absolutely. And I always welcome that, especially in those types of situations when you’re dealing with big deals, and you have the ability to have feedback to have scoring systems to help comments that categories that’s extremely valuable to me.

Christopher Smith
I’d love that you go you have your team go back and ask why. And, and because I know that you can’t do the retrospectives unless you’re doing that, and you’re really finding out exactly why you lost the deal. What was it about your competitor that maybe was better? Right? If you don’t know that, how can you adapt and compete,

Laura Cavanaugh
right, you’re guessing. Bug. I mean, it’s difficult. And you ask and sometimes you ask, and they don’t tell you or they don’t respond or they don’t want to share that information with you. But other times they do We may do that’s super valuable, so that you are able to make those have those conversations and make those changes.

Christopher Smith
Yeah. I mean, they’re basically they’re giving you it’s not free advice, but because you spent a lot of time to earn it, but it’s fully not because you spent all that time to earn it, it’s foolish not to capture it.

Laura Cavanaugh
Right. And I’m very, very big on transparency throughout my whole sales process being extremely transparent from beginning to end, I’m very much in the school of thought that I deliver what I sell. So, I’m going to be very transparent, very open, make sure we cross every T dot every eyes so that once the deal is closed, and you’re a client of ours, that everything that we talked about throughout the entire sales process can come to fruition for you. And as part of that the transparency that I want to have with my relationships with my clients and prospects would be that feedback, being able to share that with me. So, I do with my team.

Christopher Smith
That’s great. CRM, do you love it? Or do you hate it?

Laura Cavanaugh
I love it. I mean, if your sales leaders need it for multiple different reasons SDRs sales reps arsons needed in a different capacity. It’s super important. It’s the hub of everything you’re doing for sales. So, all of my sales team, they live in threes. In the CRM, it’s extremely valuable. And when it’s going to make you a better salesperson, if you manage it the right way.

Christopher Smith
For sure. When I when we implement CRM, we come in with a message to the sales team that we develop with our clients about the why we’re implementing CRM and why we’re using it and what’s the benefits to them, the frontline users, what is your message when you have that conversation with your sales team?

Laura Cavanaugh
It’s extremely, extremely important. And I’ve been in different positions where I’ve had my manager or my executive come down and say, or you’re behind on your pipeline, where’s your opportunities, or update them, and I know it’s a pain. And but it’s still we need it for the scaling. And we need it for a lot of different reasons. But your sales team means that to manage all the moving pieces, things, if you don’t manage it correctly, if you don’t manage your accounts in your pipeline, things get lost. In the shuffle, they fall through the cracks. And you forget to follow up on deals and you forget to record different things you forget you maybe even had a conversation with somebody, it’s you have to really live and breathe from your CRM, because you have to be able to see what your last conversation was, who’s the right contact person who’s the competing vendor that might be currently servicing them all in one place, but a quick glance, to be off and running and work on your next your next fall.

Christopher Smith
And we talked in our preshow that you your company just recently transitioned to a new CRM, and in your firm made the decision to self-implement, and that there are portions of that that have been a struggle. Can you talk a bit about any lessons you’ve learned from those struggles?

Laura Cavanaugh
Absolutely. Having worked in several different CRM systems over the years, I’ve kind of been the mindset that they all were very customizable, pretty user friendly. My advice moving forward is to really kind of look under the hood and more detail. I think, where I made the assumption, some of that transition and customization and reporting needs that I wanted or needed or implementing this within my team were much harder to obtain than I had experienced with previously. So, looking at what does their back end look like? What is that implementation process looks like? How hard is it really going to be to have customized reports done? And, and really, we didn’t account for some of the additional training and costs that came along with it, because those pieces were very difficult to do on our own. Right.

Christopher Smith
Oh yeah, that’s really good advice. And one of the areas that I see a lot, I happen to be on a, I had the privilege of listening to a group of sales leaders that were having a monthly meeting where they just basically share experiences and what they’re doing what’s working, what’s not. And one person came on, who was new in his role, who was saddled with a CRM that was chosen by his predecessor, that couldn’t integrate had no API couldn’t integrate with anything else in the company. And so they had this very expensive Data Silo that he was stuck with. And that’s one of those areas that people overlook those back end type things. I have to have

Laura Cavanaugh
a very important and I’m happy with our move. And I did decide to make this migration and I’m very happy that we did it. However, really taking a bigger look at the backend in not making assumptions because it’s a big name, for example, or thinking that’s going to be easy. This is easy, you know, really having to dig, dig deep, and be able to have a clear picture of what all is going to entail to make that migration.

Christopher Smith
We’re coming up on our time here on sales lead, dawg, I really appreciate you coming on the show. It’s been great chatting with you. If people want to reach out with you reach out to you, Laura, and connect. If they want to learn more about Ambassador, what’s the best way for them to do that?

Laura Cavanaugh
Absolutely. I will share with you my email, and my direct phone number, my LinkedIn profile as well, I’d be happy to talk to you about an ambassador. And any other questions for me personally, that you have within the sales industry, happy to connect, and I can share all of that information.

Christopher Smith
I’ll put all that in the show notes. So instead of you having to, cause I’m one of those people, someone’s talking, I could never capture especially email addresses. Right? You know, so we’ll put all that in the show notes. That’s very gracious of you, Lord, include all that. So be sure to check out ambassador’s website, even if you’re not in the market to be a customer. Technology is pretty cool. And I guarantee that at some point, if you have children, they’re going to be using their platform.

Laura Cavanaugh
So, oh yeah, for sure. Excellent.

Christopher Smith
Well, thanks again for coming on Sales Lead Dog.

Laura Cavanaugh
Thanks so much.

Outro
As we end this discussion on Sales Lead Dog, be sure to subscribe to catch all our episodes on social media. Follow us on LinkedIn, Facebook, and Instagram. Watch the videos on YouTube and you can also find our episodes on our website at empellercrm.com/salesleaddog. Sales Lead Dog is supported by Empellor CRM, delivering objectively better CRM for business guaranteed.

 

Quotes

Links

Laura Cavanaugh LinkedIn
Ambassador Education Solutions LinkedIn
Ambassador Education Solutions Website

Empellor CRM LinkedIn
Empellor CRM Website
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