What if you had a roadmap to guide you through the intricate maze of sales, leadership, and Business Growth Strategies? How about if you could get that advice straight from a top industry expert? That’s exactly what you’ll get from our conversation with Bob Poznanovich, Chief Business Growth Officer at the Hazelden Betty Ford Foundation.
Bob reveals the secrets of his success. He blends ambition and sales acumen with a deep understanding of customer psychology and change management. It’s a compelling story of metamorphosis. He transformed from Vice President of Marketing and Business Development.
He became a leader who shapes organic growth and sees challenges as entrepreneurial opportunities. This episode offers powerful growth strategies and insights into organizational change.
Navigating Sales Leadership & Cultivating a Growth Mindset
Transitioning from salesperson to sales manager, and eventually a leader, isn’t a stroll in the park. This week, we unlock the strategies that helped Bob successfully navigate this journey. We focus on leadership development and building a strong leadership pipeline. Bob shares his experience. He anticipates market trends.
He also implements creative go-to-market strategies. These insights are invaluable for listeners. They cover revenue optimization and profitable growth. Bob advises on maximizing current capacity while also exploring growth opportunities and new revenue opportunities.
Also, he candidly discusses the challenges of aligning an organization. He focuses on cultivating a growth mindset and effective performance management. There are plenty of practical tips. These show how to transform strategic goals into actionable successes. They emphasize the importance of talent development and team development in driving sales performance.
Healthcare Innovation: AI, Wearables & Patient Outcomes
The final segment brings a riveting discussion on healthcare innovation and growth initiatives. Bob delves into his experience of product development. This spans from the PC era to the launch of a virtual care product in 2020.
He highlights the importance of growth planning in the healthcare sector. So, he gives a glimpse into the future as he talks about his collaboration with Apple. He explores the potential of AI and wearables in healthcare.
Bob also discusses how patient feedback can shape better outcomes and increase business value. With his deep understanding of customer needs and strategies to overcome their resistance to change, it’s a goldmine of knowledge.
It’s for anyone interested in sales, business growth, and healthcare innovation. Join us this week for an episode packed with professional insights, personal experiences, and inspiring leadership lessons. These showcase the importance of leadership development initiatives in driving organizational success. They also contribute to successful succession planning.
Meet Our Guest: Bob Poznanovich, Chief Business Growth Officer, Hazelden Betty Ford Foundation
As the Hazelden Betty Ford Foundation’s Chief Business Growth Officer, Bob Poznanovich is responsible for bridging the gap. This gap exists between product development, marketing, and sales. His goal is to help the nonprofit reach more people.
This is achieved through its lifesaving substance use and mental health care resources. He focuses on revenue growth and growth opportunities. He applies strong financial planning principles.
Prior to joining Hazelden Betty Ford, Poznanovich co-founded and served as the CEO of AiR Healthcare. This was a behavioral health organization. It provides solutions to individuals, families, and employers dealing with behavioral health issues. This experience honed his skills. These include change management and organizational change.
Before that, he spent over 20 years as a senior business development executive in the technology industry. There, he developed expertise in growth planning and revenue optimization.
He is co-author of the Hazelden Publishing title, It Is Not Okay to be a Cannibal: How to Stop Addiction from Eating Your Family Alive.
Key Takeaways You’ll Learn:
> Bob’s compelling journey and business growth strategies. He blends ambition with sales acumen and effective change management.
> Strategies for navigating the transition to sales leadership. He emphasizes leadership development and building a strong leadership pipeline.
> Insights into anticipating market trends. Learn to implement creative go-to-market strategies for profitable growth.
> A look into healthcare innovation. This includes virtual care products, AI, and wearables in healthcare. It showcases growth initiatives in the sector.
> How patient feedback can shape better outcomes in healthcare and increase business value.
> The critical role of customer psychology and overcoming resistance to change for sales success and improved sales performance.
> The importance of talent development and team development. These drive organizational change and achieve revenue growth.
> The value of succession planning in leadership development initiatives.