Adam Kustin, the Senior Vice President of Sales and Marketing at Health Network One, joins us. He brings a wealth of wisdom. He discusses merging the might of sales and marketing into a formidable alliance like Healthcare Sales and Marketing .
His unique journey from marketer to sales maestro showcases a crucial value. It shows curiosity and determination. Moreover, it reveals the collaborative force unleashed when these two worlds unite. As we chat, Adam unpacks the nuances of strategy.
He also discusses the personal touch required to navigate the competitive healthcare sales landscape. He offers an enlightening perspective on the power of face-to-face interaction. This includes understanding client needs from the ground up. This episode highlights Healthcare Sales and Marketing Alignment.
Cutting Through the Noise in the Managed Care Marketplace
Within the bustling managed care marketplace, capturing attention can feel like finding a needle in a haystack. Yet, Adam’s experience proves something vital. On-site engagements and a compelling value proposition can cut through the noise.
Our dialogue reveals how showing up and engaging personally at industry events can trump digital efforts. It also explains how retention and physical presence can turn the tide in your sales pipeline.
Adam’s insights are a testament to the persuasive influence of in-person networking. They also cover solving client problems where they live.
Leadership, Mentorship & Communication Skills for Sales Growth
Leadership is an art, and Adam illustrates this through his own crescendo. It began from coordinating recruitment efforts. Eventually, he spearheaded a successful marketing squad. This was achieved without an official sales department to start with.
He stresses the importance of mentorship and the courage to ask for help. Moreover, he highlights continuous learning and building strong professional relationships.
Adam’s reflection on the pivotal role of communication skills in sales and marketing is key. Strategic moves, like hiring a sales operations director, can light the way for anyone aiming to climb the career ladder.
Join us for a session as rich in knowledge as it is in practical takeaways. It’s for those eager to refine their sales acumen.
Meet Our Guest: Adam Kustin, SVP Sales and Marketing, Health Network One
Adam Kustin leads sales and marketing for Health Network One. This company leads the way in managing specialized provider networks for Medicaid and Medicare health plans, taking on full financial risk. He and his team drive brand positioning, corporate communications, demand generation, and new customer acquisition.
Before HN1, Adam led business development and strategy for several advertising agencies. He’s also held senior marketing roles in consumer packaged goods, professional services, and commercial electronics. A proud Florida Gator, he earned his MBA in Marketing and Finance from Tulane University.
Key Takeaways You’ll Learn:
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Strategies for achieving Healthcare Sales and Marketing Alignment and fostering collaboration.
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The power of face-to-face interaction and in-person networking in healthcare sales.
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How to cut through the noise in the managed care marketplace with a compelling value proposition.
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Adam’s journey to leadership and the importance of mentorship and communication skills.
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Insights into sales operations and strategic growth in healthcare marketing.
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The role of retention and physical presence in boosting your sales pipeline.