What Does Your Profile Say About You?, Donna Serdula

Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. A job change in 2006 led her back to LinkedIn as Donna looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found tremendous success.


In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com. Donna and her team of over 40 writers have helped thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles.


She is the author of the book “LinkedIn Profile Optimization For Dummies,” published by Wiley. Donna has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets. 


Tune into this episode to hear why LinkedIn Optimization is the key to your success and why Donna Serdula has built her career on leveraging this search engine to help her clients put their best foot forward.


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  • “I remember looking at it and thinking, this looks a lot like my resume. Let me let me pull up my old out of date, boring resume. Let me just copy and paste these fields right in” (3:07-3:22)
  • “We’ve got to really start utilizing it in a smart, strategic way and at that point I started my company.” (8:22-8:30)
  • “Why would I want to go to a place where people are trying to escape?” (12:17-12:19)
  • “When a person looks at your LinkedIn profile and it says this person doesn’t have any activity for the last 90 days… people like to do business with sales professionals that have a strong brand.” (14:57-15:20)



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