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What Does Your Profile Say About You? – Donna Serdula

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Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. A job change in 2006 led her back to LinkedIn as Donna looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found tremendous success.

 

In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com. Donna and her team of over 40 writers have helped thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles.

 

She is the author of the book “LinkedIn Profile Optimization For Dummies,” published by Wiley. Donna has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets. 

 

Tune into this episode to hear why LinkedIn Optimization is the key to your success and why Donna Serdula has built her career on leveraging this search engine to help her clients put their best foot forward.

 

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Transcript:

Mon, May 16, 2022

SUMMARY KEYWORDS 
linkedin , linkedin profile , people , hashtags , profile , person , post , sales , thought , impeller , company , selling , donna , lead , crm , recognize , resume , find , easy , dog

SPEAKERS
Donna Serdula & Christopher Smith

Intro
Welcome to the Sales Lead Dog podcast hosted by CRM technology and sales process expert Christopher Smith, talking with sales leaders that have separated themselves from the rest of the pack. Listen to find out how the best of the best achieve success with their team and CRM technology. And remember, unless you are the lead dog, the view never changes.

Christopher Smith
Welcome to sales lead dog today I have joining me Donna Serdula. Donna, welcome to sales lead dog.

Donna Serdula
Thank you so much for having me, Chris.

Christopher Smith
So, Donna is a LinkedIn expert. And I am really excited to have Donna on sales lead dog, because if you’re in sales, you’re on LinkedIn. And you’re probably struggling or trying to figure out like how the heck did I use this? Or how should I be using LinkedIn? How can it help me be better in sales? How can I use leverage LinkedIn to help my team be better at sales? There’s so much here to talk about Donna, I’m really excited to have you on the show.

Donna Serdula
Oh, I’m excited to be here. I Love LinkedIn. I’ve been using it for years. And I love more than anything is to share, share the passion and try to help people understand how they can adopt it.

Christopher Smith
That’s awesome. I want to hear your story on how you got to be a LinkedIn expert. What was What’s your journey to this place? You

Donna Serdula
never know. You know, I had I had a crazy journey with that. And oh my gosh, Chris, I mean, it almost feels like I’m talking about the Flintstones. I never thought we’d get to the point where like social media is like kind of, you know, mature and season because back in the day was so new and so different. And LinkedIn is one of the oldest, you know, social networks still out there. And cranking. Do you remember when you joined LinkedIn?

Christopher Smith
Oh, yeah. And it was like I was probably on there for two or three years. Sitting at about, like, I got my immediate connections of friends and family, people I knew really well. And then I sat there with that for probably two or three years, and not really engaged with it or used it.

Donna Serdula
Yeah, I joined it was 2005 when I when I signed up, and I wasn’t even an early adopter, because it was really like 2003 when, you know, people started to first join the platform. So, I was a little late, not terribly late, but a little late. And I remember, back then it was very, it was stripped bare, it wasn’t like it is today. I mean, there was there wasn’t as much. But the one thing that they did have was the LinkedIn profile. And I remember looking at it and thinking, this looks a lot like my resume. Let me let me pull up my old out of date, boring resume. Let me just copy and paste these fields right in

Christopher Smith
exactly what I did.

Donna Serdula
It’s exactly what people do every day. Even now. And I did that and everything was a buzz back then as it still is join LinkedIn. It’s opportunity galore. You’re going to find leads, you’re going to find your clients, you’re going to find partners and jobs. It’s like amazing. And I remember that was like rattling in my head and I was like, okay, hit me. Mama, dude, me something. And nothing happens.

Christopher Smith
If I have people finding me, why are people coming to me?

Donna Serdula
I know like, why is my phone not ringing? I probably didn’t even put my phone number in there. Whatever. It like nothing happened. And I just thought I you know, silly. And I just went on with my life with my business. I made a career change. No thanks to LinkedIn by the way. Suddenly, I find myself now this is like 2006 timeframe 2007. And I’m now suddenly heading up a new territory in Philadelphia. I’m selling AutoCAD software, Autodesk software, basically like, like digital prototyping, modeling software to architects and engineers. And I’m in this territory. And what I didn’t like when I took the job, I wasn’t really all that smart about it. And I And only after I took it that I find that I was a reseller, and my competitors, were all selling the exact same software know my exact same services. And so I’m now sitting there trying to build up this territory trying to sell the exact same product as my as my competitors. And I’m like, how do you differentiate yourself? How do you differentiate, you don’t differentiate the product, what people are buying is you. Alright, that was that was a huge trigger for me. And then a little further along, as I was cold calling, because back then cold calling, you know, it still is important, but you know, back then it was that was it. I was cold calling. And I found that before each cold call, I would like to see who it was that I was calling. So, I would do a real quick Google search. And invariably, the only result the only pertinent result that kept coming up was the person’s LinkedIn profile. And I rarely ever got anything good from it. It the oh, it always literally these dry, dull out of date, resumes. And then I remember I had this epiphany, Chris just this this crazy epiphany. I’m excitedly I got, you know, again, I got an appointment. I’m, you know, what do I do? I googled the guy’s name. And as I’m googling, and I’m, I thought, oh, my God, that he’s googling me. Oh, yeah. What is he? Like? I’ve been? I’ve been spending all this time Googling and visiting LinkedIn profiles. Maybe they’re looking at me. Yeah. That was it. That was it for me. I backed up, I put in my name. Only permanent result LinkedIn profile. What did it look like? It looked like what I had done back in 2005. And what am I saying like on this profile, like, oh, I love to prospect, I love to hunt for business, I love to close. The last thing my target audience wanted to hear. So, at that moment, that was when it all came to place for me, I thought, My gosh, your LinkedIn profile is not your resume. Your LinkedIn profile should be a digital introduction, it should be a first impression. It should be your reputation. And I start at that point, I started to really take time and tell a story. And I also started to realize, you know, these people were looking for someone like me, they just didn’t know I existed, I just needed to figure out what those keywords are. So, I could pop up higher and search, then when they’d find me, they read this really intelligent, warm, engaging, fun, you know, inspirational type of profile. My sales went through the roof. So, in 2009, that was when I was like, you know what, I’ve got something here. The world needs to understand what this what this is, this is truly a player, this is an engine. And, you know, we’ve got to really start utilizing it in a smart, smart, strategic way. That point I started my company. And what I did is, I said, hey, I’m gonna write LinkedIn profiles for people because it’s hard to write about yourself. It’s not the easiest platform to navigate. And there’s this tremendous ROI for the clients because as soon as they start to tell their story, and people start to know who they are, what they do, how they help, good things happen.

Christopher Smith
And what’s the name of your company for everyone?

Donna Serdula
The name of my company is vision board media. Our website is LinkedIn dash makeover.com. Yep.

Christopher Smith
Love that, too. When I got your email domain, I’m like, oh, you’ve got it going on. You thought of all the different angles.

Donna Serdula
I mean, I was I was the first I was I was definitely one of the first one when you look at it to get the LinkedIn dash makeover.com domain that says something.

Christopher Smith
Oh, yeah, yeah, no kidding. Like, yeah, good luck trying to get anything close to that. No. So what’s, what are some of the common mistakes people are making other than making a look like their resume? What are some of the common mistakes people are making with their LinkedIn profile?

Donna Serdula
You know, I think they aren’t taking the time to really think strategically about their message, and how that message changes depending upon where they are in their career. You know, a lot of times people will spend time and then all of a sudden, you know, time just keeps ticking and then the next thing they know, their profile is an obituary. You know, it’s everything that you did back 510 years ago, and not about who they are today. And a lot of times we have to, you know, really think, Wait, is this the story of who I was? Or is this the story of who I want to be, and where I want to go? It also has a lot to do with when you think about your, your target audience, you know, for salespeople, if you’re a salesperson, and you’re looking for a job, that message is different than if you’re a salesperson who is selling a product or a service. Right, the messaging is totally different, the target audience is different, just like I had sent before, you know, when I first looked at that profile, it was talking about how I could sell and that wasn’t the message that my target audience wanted to know, my target audience wanted to know that I understood, you know, the, the industry that I understood their pain points that I that I knew the you know, I knew the software, and I knew how it could help them and I could get them the help that they needed. That wasn’t in the profile.

Christopher Smith
It amazes me, you just hit something for me just like, oh, my gosh, I do what you said were like, when people are trying to sell me, I go check out their LinkedIn profile. And more often than not, it looks like they’re looking for a job. And then it gives me I’m like, wait a minute, or are they going to be there in three months? If I buy from them? Are they are they happy? Where they are? I get confused. Like, yeah, what’s going on here? What’s the message there?

Donna Serdula
You know, this is huge. Yeah. I mean, think of it. Think of it from the company standpoint to you know, these companies are trying to recruit rockstars, right, they’re trying to get top talent. And top talent is smart. They’re relevant, they understand what’s going on. So, you know, they’re going to look and say, Wait, how am I gonna be? Who am I gonna be working for? What is the what is the executive team look like? What at? What are the, you know, what is my department, the heads? And the people? Who are my colleagues, my potential colleagues? Oh, they look like they’re looking. Yeah. Why would I want to go to a place where people are trying to escape?

Christopher Smith
Exactly, exactly. And it’s, it’s that whole thing of, like you said earlier, you, you’ve got to keep it in the moment of where you are now? And what is what are you trying to get done now? And it’s not something that like, even me, I’m thinking like, Man, I haven’t looked at my profile in probably 18 months. Even though I’m not looking for a job or anything like that. This is something how frequently should we be looking at our profile?

Donna Serdula
You know, I believe that you should always be there in the back of your mind, or do something, make sure you update it. Now we recognize I recognize that it’s easy for me to say. So, every three months, I think is something to maybe put a tickler onto your calendar. But there’s another reason why, Chris, that you want to do this. All right. It’s not just to stay up to date. It’s also to showcase that your profile is fresh, right? Because LinkedIn is a search engine. Right? We always forget who it was, Oh, it’s a professional network. Oh, it’s, you know, it’s a database of pro it is a search engine. And people do go to LinkedIn, because people like to do business with people that they know, or people who know people that they know, there’s a there’s a sense of okay, if someone’s so used, and he must be okay. And so, we’d like that we like to know where they sit within our network that there’s a there’s a proximity. And so, LinkedIn is beautiful with that, right? Because you put in, hey, I’m looking for this product or this service, or I, you know, I need assistance in this manner. When you see those search results, the search results, show you well, this is a first-degree connection when I know him, or I know her. This is a person’s a second degree, there’s a mutual connection, that so she knows someone that I know. Now with LinkedIn, they have all of these all of these profiles to serve up. Search, right. So, are they going to serve up a profile that was last updated six years ago? Over one that was updated. Three weeks ago? Which one’s going to get, you know, preferential treatment? Right? A fresher one?

Christopher Smith
Yeah, that’s me. I never even considered that. I never I’m sure I’m like probably everyone else listening. Like geez, I, I haven’t touched my profile and forever. Yeah.

Donna Serdula
You know, the other part with LinkedIn is when people look at that profile. Now this is relatively new. This is not the way it was all the time. It’s within the last few years. LinkedIn puts your activity right there on your profile. And so, when a person looks at your LinkedIn profile, and they scroll through If you don’t have any activity, it says this person doesn’t have any activity for the last 90 days. So, you almost wonder like, Wait, there’s no activity that they’re not engaged, they’re not active. You know, people like to do business, they like to work with sales professionals that have a strong brand, right? Who are, you know, involved in their community who are out there helping and making things, you know, possible? There’s nothing greater than being able to look at that profile and say, Wait, well, this person is actively involved in their network and their community and their industry.

Christopher Smith
Yeah, that’s the other part of it, too, that it’s, it’s, I’m glad you brought that up. Because that’s also something I look at, like if they’re not actively posting, like, if I look at the profits, what’s their post history, and there’s nothing there. I again, I’m like, this person really doesn’t seem to be with it. Like they’re not. If they’re not actively using these platforms and engaging and producing useful content. It’s, it gives me another message or a clue that I’m like, is this really who I want to be working with, or working for whatever, you know, whatever perspective I’m visiting that profile. To be on LinkedIn, it’s a commitment. You know, if you’re gonna, it’s not just enough, like, hey, here’s my profile, and you’re done.

Donna Serdula
It is, at one time at one time, and it’s still true, to an extent today. Which is, you can be somewhat passive on LinkedIn, and still find tremendous success. Because if your profile is optimized, it showcases, you know, a strong identity, a brand tells a story. Like just having that in itself. You know, a person could overlook the lack of activity, like, well, they look great, they’ve got the featured section, they get a background graphic, the profile picture looks like money, this is someone I want to work with. So, there is an element where you can be somewhat passive, and still, and still get, you know, a level of success. But if you if you want more, and most of us want more, you do want to get active. Now, you will hear people saying, you have to post 345 times a day, you have to post every day, or else it’s not even worth it. And to that I say that’s insanity. There is no way unless you have a marketing department under you. Yeah, that that is even remotely possible for most people. All right. Now, if you’re if your social media influencer, like totally just ignore what I’m going to say. But if you are a regular person slogging through, you know, you know, that road warrior, that person who’s you know, going to demos tend to meetings, you know, who’s making these phone calls, who’s managing a territory, who’s, you know, making sure that their sales funnel is full. It’s hard. And I recognize that. So, this is what I say, post once a week. And if you can’t post once a week, post once every two weeks. And if you can’t post every once every two weeks, post once every three weeks. But you can’t tell me that you can’t find the time to post once every three weeks, right? I mean, everyone should be able to do that. And then move to once a week. All right. But if you could do it once a week, that’s all you need. And the reason why is the LinkedIn algorithm is a little different than the other ones out there. A LinkedIn post can live for days. I mean, I’ve seen posts live for months. LinkedIn doesn’t just show you chronological posts, they show you the top posts, they show you the posts that are popular, they show you the posts that are the people you know, talking about the things that you care about. And so if you can craft one really good post once a week, once every two weeks, and you make sure that it’s engaging, that it’s got quality, that it’s fun, it has three hashtags, you know, the top of it has just some sort of like I you know, attention getting type of a, you know, call out and it makes a person want to hit that show more. And then you then you ask for interaction you ask for engagement is hey, what do you think about this? You know, tell me in the comments. At that point, you put that put that out there that post can live, especially if every time a person comments, you comment back and you try to have some really nice engaging comments and conversation in the comments. No, that’s an that’s what it’s really working. I mean, that’s when you’re gonna find this success.

Christopher Smith
Yeah. No, I love that. You mentioned three hashtags, why three hashtags?

Donna Serdula
LinkedIn has stated three hashtags. And there has been research done that has shown, three to five hashtags make the most sense. Those are the ones that go viral. Those are the ones that get the most traction. If you have too many hashtags, LinkedIn just sort of shuts down. Okay. So, it’s just a best practice that’s been stated and has been validated through research.

Christopher Smith
That’s good to know. Because I know that’s another thing I think it intimidates people posting, if you’re not used to posting is like, well, I hear how do I hashtag or what hashtags should ever use? Oh,

Donna Serdula
I know. And then when you say you just pull them out of your ear, it’s not like

Christopher Smith
some in there.

Donna Serdula
I just smack one in. Well, here’s so here’s, here’s the other thing, right? So, you’re going to start, like, the audience member out there who’s listening is going okay, I’m going to start posting, I can do with Donna says, once every two weeks, totally doable. I can handle that. The hashtag thing? That’s a little weird. Oh, yeah. So, let’s, you know, to talk about hashtags. You don’t want to just pull them out of your ear, you really don’t I mean, most people do. But what you want to do is you want to really think to yourself, what are the hashtags that my my target audience is following, because you can follow hashtags. And, you know, you shouldn’t be following hashtags, that’s a way of dialing in your newsfeed letting LinkedIn know what you care about. And so, you know, you should say to yourself, you know, what, you know, I do cloud computing, you know, like, that’s like, that’s what I’m saying is cloud, cloud computing, and SAIC, like, try to figure out what those keywords are, and then go into LinkedIn into the search box, and type hashtag, you know, cloud, see how many followers then do cloud computing, see how many followers then do SAA s seem like, kind of, you know, like, try a whole bunch of different ones, and see which ones have the most followers. And then those that have the most followers, those are the ones that you’re going to going to want to use. But you also want to make sure that they match your content, because it’s in a way, it’s a way of categorizing or indexing your content. So, LinkedIn knows who to serve it to. And you know, if a person is following a hashtag, they may, you know, it may pop up in front of them.

Christopher Smith
No, that’s great. Thank you for explaining that. That’s actually how we build our hashtags is exactly that way is we’re looking for what for the audience’s we’re going after? Where are what are the tags that they’re following? And we spend time trying to research those even further, we look into groups and things like that to see, you know, what, how can we get the most reach for these posts that we’re doing? So it does take some work, but it’s not rocket science?

Donna Serdula
It really isn’t. I remember myself, when I first when I first introduced, you know, hashtags. I Thought Marketing Tips, like, that’s, that’s me, that’s got me Oh, marketing tips. And I remember I searched marketing tips, and it was like 5000 followers, I thought, well, let me just try marketing. 5 million. So, in some ways, it’s kind of strange. But in the LinkedIn world, the more general, the hashtag, the broader the more followers it typically has.

Christopher Smith
So, it’s there. You know, if I’m a sales leader, and I want to really start communicating to my team that Hey, guys, we need to start leveraging LinkedIn, I checked out all your profiles, we need to do work what how should I be getting this started with my sales team to be getting them aligned the way they should be? What their profiles?

Donna Serdula
And let’s be honest, Chris, sales people are hard, right? If you know, they want to be out there, they want to be calling they want to be you know, making money, they do not want to be sitting there typing and writing colorful prose about their, you know, the company’s Fitch. So, you have to recognize there are certain limits just with people in general, you know, what, what can you give them? So, I would say first off, make it easy, you know, really think let’s let me let me go to our marketing department. Let me get a real some really nice banners, some background graphics that I can distribute to the team. You know what, let me let me hire a photographer to come in and take headshots of everybody. Okay, let me you know, uh, let me get out some, like maybe some boilerplate, you know, descriptions that I can send out. Like that gets you in. But let’s say you’re thinking about my audience is really high level. And, you know, a part of what we’re selling is the breadth and the depth of our experience and our knowledge. And I don’t want to have a cookie cutter type of approach. At that point, that’s when you may want to call in the guns like, like us, where we come in, and we’ll, you know, we’ll work with the marketing team to make sure that we really understand the brand and the strategy. And then we’ll, we’ll talk with each individual, and we’ll understand you know, what their story is, and we’ll craft something that’s unique. I mean, we even have pared down services, where look, yeah, maybe you have all of the boilerplate stuff, but you still need to get them to go in there. And that in itself is really hard. This so

Christopher Smith
and then it’s like, we’re not know, most people aren’t good about talking about themselves or highlighting themselves. We don’t, most people don’t feel comfortable that way, we’re much better about talking about the product or service that we’re selling things like that. So to me, it makes total sense to bring in an expert, I try to do that wherever I can, it’s like you have to recognize what we’re not good at. And let’s get help for someone that is an expert at this to come in and help us so that, because this is so important, you want to get it right.

Donna Serdula
You know, it’s one of those things where there are so many eyeballs looking and judgments are being made, you have control as to how people perceive you how people perceive the company. And, you know, spending that time with, you know, the sales team, with the executive team, you’re going to see, it’s not just in leads, and prospects and sales, it’s also in recruiting. Right, because you’re gonna get better people coming on board, you know, and it can extend to investors, it can extend to partnerships, there’s so much that comes,

Christopher Smith
I know it is it’s, it’s kind of funny, like, we’re, we’re on LinkedIn, because we want to get the benefits of LinkedIn. But then we’re hesitant to do the work necessary to really make it useful. So, it’s like, why even bother, if you’re not going to do the work to really make it at all? You know, maybe you might as well just stand outside on the road, hold up a banner, you know, and you’re gonna have about the same amount of luck or the same amount of the same results.

Donna Serdula
You know, with LinkedIn, it’s, I do, I do believe that the company will play can play a role and the adoption, and it’s making it easy. It’s saying that this is important. We want you to be a brand ambassador, we recognize your asset. And we also understand that when you put yourself out there on LinkedIn, it’s not that it’s not to get poached, but it’s because your brand matters to. Right.

Christopher Smith
Exactly. Exactly. And, and that’s the thing that I liked that idea, that recommendation of giving now, because it’s like, if you get people 70 or 80% of the way, ls 20% a lot easier to swallow. And trying to start from zero. Yeah.

Donna Serdula
So, you know, with, with LinkedIn, it’s that person in the company saying, Okay, it’s time to conduct a LinkedIn audit. And let’s, let’s see, let’s see where we sit. Let’s see what it looks like. And, and it’s, you know, we do that all the time. And it’s, it’s, it is an important piece, it is an important thing to do.

Christopher Smith
Do you have some favorite profiles that you’ve done over the years that you can talk to us about? Something that just made you like, I really like doing this one?

Donna Serdula
Oh, my goodness, gracious. Yes, I have so many. And I’m almost like a little fearful to say which ones we’ve done, because we’ve done some pretty, like pretty well known. But, you know, I’ll tell you this. We have written over 6000 LinkedIn profiles since 2009. And I, I absolutely love helping people tell their story. But what I really love is how it’s like the LinkedIn profiles, this catalyst that really makes people get deliberate on who they are, who their target audiences, what do they do, how do they help? Where do they want to go? What is their mission? What is their passion? What do they stand for? Like, no one ever wants to think about those things? Right? No one wants to think with that LinkedIn profiles suddenly is that catalyst that makes a person start going down that path. And suddenly, when you put that out there into the universe, lives change, I can’t tell you how many people have come back to me and said, Donna, I did this. And now I realize this is my path. I, you know, I now recognize I need to be fulfilled. And this is what I’m going after. I also recognize my own worth, and I refuse to take this anymore. And, you know, I’m getting offers that are 40%, higher, because I didn’t even realize how underpaid I was.

Christopher Smith
Yeah. That’s amazing. That’s amazing. Has anyone come back to you and just said, like, you’ve changed my life with this?

Donna Serdula
Many of them. In fact, if you go to our website, and you click on LinkedIn profile examples, you’ll see hundreds of examples of profiles that we’ve written. And also in the slideshow, we have beautiful testimonials that, you know, people who have said, you know, thank God, I found you when I did, and they use us every couple years, they’re always coming back. And it’s a more self-directed way of approaching a career. Right? At one time, it was like, oh, I just hope someone will hire me, and I’ll just stay there forever. But it’s this, you know, I know who I am. I know, the challenges that I’m facing. And I want to make sure that, you know, I’m navigating my ship, I’m navigating, and for salespeople, I’m not suggesting everyone just jump out or anything, but, you know, like, really make sure are you advancing in your career? Are you happy where you are? Are you? Are you truly doing what you can do? And you know, all of this all comes together in a really strange way. But like I said that catalyst oftentimes is the LinkedIn profile.

Christopher Smith
Yeah. Donna, it’s been great chatting with you here on sales, lead dog, people want to reach out to connect, they want to get to your website. Get let’s give us all that info, what’s the best way to connect with you and learn more,

Donna Serdula
So, they can certainly follow me on LinkedIn. That’s a fabulous way. I’m always posting really interesting stuff on LinkedIn. So, you can click the bell so if you follow me, then click the bell and you’ll always be notified when I’m posting SEO so I don’t get lost and all of the noise of LinkedIn. If you visit my website, LinkedIn dash makeover.com, you can learn all about the company all about our services. I also have tons of free resources, tons of free tools. I’ve got a LinkedIn headline generator, I’ve got a text format, or just some really awesome things that make LinkedIn more successful and more easy.

Christopher Smith
That’s awesome. Also have all that stuff on our show notes if you missed any of it, so sure, be sure to check us out on impeller crm.com Ford slash sales lead dog and check out this episode as well as all our other episodes of sales lead dog, Donna, great having you on here. Welcome to the sales lead dog pack.

Donna Serdula
Should I bark?

Christopher Smith
Not necessary. Not necessary.

Donna Serdula
Thank you. I’m happy to be here with you. Awesome, thank you.

Outro
As we end this discussion on Sales Lead Dog, be sure to subscribe to catch all our episodes on social media. Follow us on LinkedIn, Facebook, and Instagram. Watch the videos on YouTube and you can also find our episodes on our website at empellercrm.com/salesleaddog. Sales Lead Dog is supported by Empellor CRM, delivering objectively better CRM for business guaranteed.

 

Quotes

  • “I remember looking at it and thinking, this looks a lot like my resume. Let me let me pull up my old out of date, boring resume. Let me just copy and paste these fields right in” (3:07-3:22)
  • “We’ve got to really start utilizing it in a smart, strategic way and at that point I started my company.” (8:22-8:30)
  • “Why would I want to go to a place where people are trying to escape?” (12:17-12:19)
  • “When a person looks at your LinkedIn profile and it says this person doesn’t have any activity for the last 90 days… people like to do business with sales professionals that have a strong brand.” (14:57-15:20)

 

Links

Donna Serdula Podcast
Donna Serdula Linkedin
Donna Serdula Facebook
Donna’s IG: Donna Serdula (@donnaserdula)

Empellor CRM LinkedIn
Empellor CRM Website
Empellor CRM Twitter

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