What if the biggest reason sales teams lose trust has nothing to do with pricing, competition, or AI?
In this episode of Sales Lead Dog, Christopher Smith sits down with Tim Deaver, Vice President of Federal Sales at Skyloom, to explore why the best sales leaders focus on one principle above everything else: deliver on your promises.
Drawing from more than two decades of leadership in the U.S. Air Force and executive roles across the aerospace and satellite communications industry, Tim shares practical lessons on leadership, accountability, customer trust, CRM strategy, and building sales teams that consistently perform.
If you’re leading a sales organization, managing enterprise accounts, or looking to build stronger customer relationships, this conversation offers practical insights you can put to work immediately.
What You’ll Learn
• Why trust is still the most valuable asset in sales
• Leadership lessons from 22 years in the U.S. Air Force
• The habits of high-performing sales leaders
• Why accountability drives better sales performance
• How to develop future sales leaders inside your organization
• Why consistency beats quick wins in enterprise sales
• Practical leadership principles that apply to every sales team
About Tim Deaver
Tim Deaver is the Vice President of Federal Sales at Skyloom, where he leads federal sales for the company’s Free Space Optical Communication solutions.
Before joining Skyloom, Tim served as VP of Global Sales and Solutions at Mynaric and previously led U.S. government satellite and space programs at Airbus U.S. Space & Defense and SES Government Solutions. Throughout his career, he has helped deliver major aerospace, satellite communications, and defense programs for organizations including the U.S. Air Force, NASA, FAA, and the U.S. Department of Defense.
Prior to entering the private sector, Tim served 22 years in the United States Air Force, holding leadership positions across space operations, acquisition, and policy. He brings decades of experience leading complex organizations, building customer relationships, and developing high-performing teams.
Connect with Tim Deaver
LinkedIn
Learn More About Skyloom
About Sales Lead Dog
Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor CRM. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy.
Unless you are the lead dog, the view never changes.
Connect and Learn More
All episodes and show notes:
https://empellorcrm.com/salesleaddog/
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