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Self-Discover A New Way – Jamie Shanks

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Jamie Shanks is the CEO of Pipeline Signals- a business built on making life easier for their clients. Based out of Toronto, Canada, Pipeline Signals does account monitoring, as well as map total addressable markets. This gives their clients valuable insights on where they can expand their pipeline, existing networks they can leverage, and other verticals that they can tap into.

 

On today’s episode, Jamie takes us through successes and failures that landed him in his role as Chief Executive Officer for a data mining company. Initially, he quit his job as VP of Sales of a SAS software company to start his own sales consultancy business, which he admits failed miserably but from his initial research an idea was born.

 

Tune into this week’s episode with Jamie Shanks, CEO of Pipeline Sales to hear why striking out on your own can lead to great things with unexpected outcomes.

 

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Transcript:

Tue, May 31, 2022

SUMMARY KEYWORDS 
sellers , sales , crm , account , customers , business , people , year , linkedin , lead , months , signals , blue ocean , customer success team , pipeline , founder , company , intelligence , left , bdr

SPEAKERS
Jamie Shanks & Christopher Smith

Intro
Welcome to the Sales Lead Dog podcast hosted by CRM technology and sales process expert Christopher Smith, talking with sales leaders that have separated themselves from the rest of the pack. Listen to find out how the best of the best achieve success with their team and CRM technology. And remember, unless you are the lead dog, the view never changes.

Christopher Smith
Welcome to sales lead dog. Today we have joining us Jamie Shanks CEO of pipeline signals. Jamie, welcome to sales lead dog.

Jamie Shanks
Thank you so much for having me.

Christopher Smith
Great to have you heard Jamie, Jamie. For those of you who may not be familiar with Jamie, Jamie is deeply deeply experienced and passionate when it comes to social selling digital selling. Tell us a bit about your journey and how you got to pipeline signals.

Jamie Shanks
I invented the word social selling and pioneered the category and essentially the way it all began was I was a vice president of sales at a SAS software company in Toronto, Canada, you’ll hear my Canuck accent here, along the journey. And at the ripe age of 30. I thought I knew everything there was to know about sales, and I decided I was going to quit my job and start a sales consultancy, which over the next two years failed miserably. And in the pain of trying to build pipeline for myself, I ultimately had to self-discover a new way. I was great at writing emails, I was great at making cold calls. But that wasn’t scalable enough to generate the type of pipeline I needed for myself, let alone help my customers. And for whatever reason night after night, I would stare at my laptop, and I would look at this newly minted tool called LinkedIn. And you know, it was used to put your online resume out there. And I would look at it and think, how do I reverse engineer this tool to become net beneficial for business development. And I would, I would see these backdoors and hacks and tips. I would document them test them out. And then the next days, I would show a customer of mine, hey, look what I discovered. And they were way more interested in what I was showing them there. And a light bulb went off. And I said, Oh my God, there’s a training business here. So, for 10 years, I got really fortunate that I jumped the shark. And we went from local Toronto businesses to winning Oracle 23,000 sellers on a five-year engagement in one year. And so, I jumped to the global enterprise in the global mid-market by happenstance, and kind of stayed there. So, we served the global enterprise global midmarket 600 global customers, quarter million customers sellers certified. And then along that journey sellers would ask me, you’re teaching me to mine intelligent sales intelligence out of LinkedIn, why don’t you just do this for me? Or why don’t you just do it for the whole company. And for years, I would say now I’m in sales enablement, I’m here to transfer knowledge. And then ultimately, in 2020, when COVID hit, I wasn’t on at airplanes anymore every year, I bought back a lot of my time. And it gave me an opportunity to ask myself, what if, what if I actually did build that managed service. So, in 2021, we incorporated the business and now we have pipeline signals, which our customers give us, their customers and their prospects and their ideal customer profile. And we’re monitoring it for people leaving their customers and going into prospects, people taking new jobs and being promoted competitive intelligence. And we’re routing that sales intelligence into their CRM as task notifications for the sellers. So, the sellers have just bought back a mountain of time. And now they have the answers to the test they see at a revenue operations level, every sales opportunity, every sales risk based on human capital, inside their CRM,

Christopher Smith
and see that you guys are solving a huge problem for because nobody has the time to sit there and go into LinkedIn and do all this stuff manually. It’s a giant time suck. And but you need to do it as part of your job like and it’s nothing you just do everyone so well; you have to do it all the time to really be effective. Yeah.

Jamie Shanks
Oh, and I’ll paint the picture at a kind of a revenue operations level. So, there’s a couple major pain points. You pay your sellers for outcomes, we’ll call them $500 An hour value creator yet 11% study done by Gartner 11% of a sellers week is spent doing $5 An hour tasks, which is looking for intelligence on Google and LinkedIn and Twitter to be able to do the most important parts of business development account selection and account prioritize As a nation, do I call account A versus B today, not tomorrow. So long, the short, you’ve got this broken model, where you have very expensive resources doing mundane, rote mechanical things. And at the same time, that’s your seller. But then there’s the market that’s changing, your CRM is depleting at 3% a month, every month, hundreds, if you say you had 1000 customers and 1000 prospects, you have customers, every day, hundreds of them changing jobs, people going from Company A to B, people getting promoted, and people leaving long the short, if you ask an individual seller to even monitor their own territory, whether that’s a geography or vertical, they’re not doing it, let alone at scale. And then that’s what’s called a hole notification. That means the seller is to take a moment out of their day, go into LinkedIn, take that information and absorb it, which you know, they’re not doing a push notifications is where you put it in the place that helps you make decisions, which is your CRM, and you can have a dashboard that tells you which accounts of ours have the most and highest concentration of past customers, which accounts of ours had the biggest changes last month. So, you have all this intelligence in front of you. And so, it’s kind of crazy that you ask your sellers, to be researchers. And that’s the problem we’re solving.

Christopher Smith
So, your website, pipeline signals.com, when you go visit the website, and please do right there big bold letters, you pay your sellers to sell not to research that sums it up, you know, it’s like, you know, get them to where they’re really driving value, which is the results, we want the result of that engagement. But to you know, it is a heavy lift to go on and do all that research, and you can’t have your best sellers out there doing that stuff. You just can’t it won’t work won’t scale.

Jamie Shanks
No. And it’s not only unscalable you’ll feel like you’re missing a ton of opportunities and threats. But then, you know, the part that we’ve you know, we’re so new, we haven’t gotten into the secondary effects. You have high paid resources, who are frustrated by the fact that they’re doing these rote mechanical tasks. And at what point does that start to affect churn? I mean, it’s kind of like a death by 1000 cuts. I mean, this isn’t the only reason they leave their role. But when you’re asking them to be miners, these are the things that add up.

Christopher Smith
And it’s incredibly hard to hire people these days, incredibly hard. And so, you have to do everything you can to protect and keep the people you have today and support them the best possible way. Not give them reasons to walk out the door. Right. Exactly, exactly. Yeah. So was it tough, making that leap to say, hey, we’re doing this, we’re pulling the trigger.

Jamie Shanks
You know, I’ve been a multi time founder now. So, I’ll tell you about the good and the bad. So, the good is I have extreme what’s called founder market fit. So, I’ve been around and circulating around the problem most of my career. Also, investors see that I have enormous founder market fit. So, we can raise capital, and we raise capital in under two months. Because of course, this guy and my business partner, Mark, they know the problem inside and out. So those are some of the good things. And the last good thing is because sales for life was so successful, we had built up retained earnings, we had saved money that afforded us the ability to start a new business, you can’t start, you know, sucking a giant salary out of your new business. So, it’s given us the ability to do that. The tough part, you know, we’re, by the end of the year, we’ll approach a million, we’ll do a million dollars in our first year. And the tough part is I have forgotten what it’s like to be the chief bottle washer. From day one. And I said this to Amar, my business partner couple days ago, said I forgot I have forgotten, like the littlest details. We have to write the web copy and the email copy. And I have to order things in my own flights. And everything is done by us. Now, of course, you know, there’s ways of solving that we’ll buy back our time over time. But the inertia of getting a business from zero to 1 million. I had forgotten what it’s like to push the rock.

Christopher Smith
Oh, yeah. Yeah, it’s hard. It’s really hard and I could talk all day long about that. I’m a big proponent of a group called Entrepreneurs Organization. I’ve been a member that’s awesome. And I’m actually Chair of the accelerator program here in Denver in Colorado, where we’re trying to take entrepreneurs above that million dollar mark, and it is, it is. People if you’re not an entrepreneur you don’t it’s hard to understand. It’s like trying to tell men that having a baby hurts. Okay, yeah. Oh, I bet it hurts. Until you feel that pain, you have no idea how much of it it’s

Jamie Shanks
zero, no one is harder than one to three. Oh, yeah. But if they did, now, one to three has very different problems, because now you’re in process. The land. So, I’m in, I’m in that part of entrepreneurship, where you’ve got founder, founder lead growth means the founder is the one that creates lead flow, closes deals, runs customer success. From one to three, you slowly begin the transition where you build out a demand gen center. And lead flow comes in and you’re probably hybrid, and a little bit of the founder becomes sales engineer to your sellers. But you need then great hires great process. So, it’s just a different type of problem. But it’s definitely less taxing on the founder of Chief brought to Washington.

Christopher Smith
Oh, yeah, without a doubt. So, if I’m a sales leader, and I know, hey, I’ve got this a team of sellers, that I know I’ve got this problem, like I can’t have them and they’re spending this time to research. How do I tackle that problem? How do I go about bringing in a tool like pipeline signals and making sure I’m doing it the right way, and really getting the most value out of that?

Jamie Shanks
Yeah, and two ways to think first is the use cases. So, I’d recommend you think of it from two lenses. Lens number one is going to be on your net new BDR SDR business development team. And what we’ll be looking for our people leaving your happy customer base, and joining prospective accounts, those can be named accounts, or what we’ll call whitespace. And so, it’s a company that meets your ideal customer profile, but you yet have placed it in your CRM as a key account because he almost didn’t even know the account existed. Or customers use us to tackle new markets, whether that’s a vertical or a geographic area. So that’s kind of use case one. And of course, the secondary type of signals we’ll identify in that market are going to be net new job changes, as an example you sell to the CEO, or the chief marketing officer will tell you every chief marketing officer that just started a job last week in America, in a company that meets your vertical and size requirements. So that’s kind of your net new team, then you have your customer success team, your customer success team owns existing customers. And if you are, if you are really interested in knowing what churn is like, then you just watch the ill effects of what CSMs can do to your business. If they’re not monitoring everybody that walks out the door from your customer base, or joins it. Because when somebody joins that company, they come with preconceived notions. And that means they can have an experience past experience with your customer base good for you, or past experience with your competitor bad for you. We call those like asymmetric competitive advantages. So, your customer success team needs their own playbook, to watching people going in, up and out of every account. And within that, I’ll tell a bit of a horror story to kind of plant a seed to your listeners. We’ve only had one customer churn. In the history of that we’ve had this it’s pretty simple to buy in simple to keep pipeline signals. But this one customer, we began a journey of monitoring C level executives only had to be a chief data officer, Chief Information Officer, leaving their customer base and going into net new accounts. So, in the first two months, we found a 90 of the signals and I thought this was going to be the homerun of homeruns, you got a chief information officer that just went into this account. Oh my god, the ultimate decision maker is now in a new account, slam dunk. They came back to us a couple of months into our engagement and they said we got a real problem. It’s not only you with what we’ve discovered in our customer success team, of the 90 signals that you’ve sent us 85 of the 90 signals. Our customer success team didn’t have that Chief Information Officer in our CRM didn’t know they existed weren’t connected to them on LinkedIn. So thus, when that CIO left our customer went to a prospect. They didn’t even know they needed to backfill a role. And when they got there, we handed the lead to the BDR team BDR team thought they were getting the Glengarry Glen Ross of leads to Pinkley Vic she they picked up the phone thinking they were getting the warmest lead possible. And it was, who are you never heard of your company. And all of a sudden, they went from what they thought were going to be super warm to super cold leads. And I tell the story because I use it as a warning sign for customers. That the what your customer success team or your account management team does today creates a massive tailwind or headwind for you, one year in the future, as the people you work with today will change jobs and go into other businesses, they’ll either be cold or warm for you, depending on how you treat them.

Christopher Smith
specifically targeting certain roles that have a high level of turn in or like a CIO or CMO

Jamie Shanks
chief, six weeks or six months or six quarters, Chief Human Resources Officer 16 months, Chief Marketing Officer under two years. So, you’re the people that are in your CRM that customer success thinks are their champions, influencers, decision makers today, they won’t be in that account next year. Yeah,

Christopher Smith
it’s yeah. I’m sitting there listening to him like 100%. Like if you’re not, if you’re not leveraging those in building those relationships with your existing customer base, now, you’re doing that for where they’re going to the next job they’re going to in a year or two years.

Jamie Shanks
And if you’ve been doing this long enough, so Saturday Night Live as a skit on this, they call it the five timers. And the five timers are like the Tom Hanks of the world. He is the host for our times right onto the short at sales for life, I was fortunate enough to now do it for 10 years, where we had multiple three and four timers and sales for life or a pipeline signals. We already have our first two timer, like so I haven’t even had this company for one year. And one chief revenue officer has bought from us twice. So, this is this is how deals get done. And you know, sometimes I’m still in evangelizing world, so I’m preaching from the heavens and in sometimes you think everybody would get it, but they don’t. And over time, more and more, more and more Chief Revenue officers and chief marketing officers are understanding our best deals come from our past customers.

Christopher Smith
Oh, yeah. Yeah. Because then you’ve got the relationships. Hopefully they’re taken with you taking you with them wherever they’re going. And it’s like that, all that effort. You’re just you’re recapitalizing all that effort you put in to capture them the first time? Absolutely. Yeah. What’s the biggest struggle with implementing a platform like yours, if I’m bringing in fresh What’s the hardest thing for, for companies to get over to really begin driving that value.

Jamie Shanks
It’s been a big learning lesson that so prospecting is a left and a right brain motion, the left side of the brain collects facts, data and intelligence to make informed decisions. So very quickly, we did all of that we monitored accounts, mind it for intelligence, put it in data uploaders to go in your CRM, and they show up as task notifications with new contacts, email address, phone number, LinkedIn address in an account. So, we covered the left hand left side of the brain really fast. I didn’t anticipate and you know, coming from the sales enablement world for 10 years, how much of the right side of the brain will now need to concentrate on? It has amazed me how few companies have great account based prospecting account-based sales development programs, and those that do have bought all the tools around the sun, they’ve bought the sales loft and the outreach IO, but their messaging is awful. And so, the engagement of what now that I have this intelligence, and I’m about to call my past customer, it has been amazing to watch how some sellers will spoil that opportunity. They’ll take really crappy emails, vanilla emails, press send other SalesLoft out the door over to the customer. My Hold on a second. That was a past customer of seven years. You know, top 100 account might be doing make a video Make it personal. Do something that shows I loved you there. I love you here. That part is missing from the equation and there’s been a lot of pressure put on sellers to do things faster. But maybe this future economic nuclear winter that’s coming may get people to slow down to speed up better messaging, personalized messaging that is going to your past customer.

Christopher Smith
That is the one thing that mystifies me that I collect bad emails.

Jamie Shanks
That is my business partner. Yeah. On a treasure trove.

Christopher Smith
Oh, yeah. It amazes me that it’s like, you didn’t spend five seconds, you just spend three seconds trying to figure out who I am or what I got you.

Jamie Shanks
You literally clicked. Yeah.

Christopher Smith
I got the same email that 5000 10,000 100,000 people got it. Why would I engage with you? You know, in the thing that Mr. Mays mystifies me even more that it’s like, if like you’re saying, if you got a customer from seven years, where you should have just, that’s where, hey, I’m gonna take the time to really compose a very personal email or video or whatever it is to just say, You’re my sweetspot. I’m gonna spend all my time on you. Yeah, what everyone else has done you?

Jamie Shanks
Yeah, so that part. Now our category is new, right? The buying intent category of sales intelligence been around forever, heavily capitalized, billions of dollars have flown into sixth sense. Bombora demand base. So that’s a category, we’re forging this new category called relationship signals. And there, it’s new. So, people are not giving it the type of account-based love that I think that they should.

Christopher Smith
People don’t understand a company selling, I’m convinced that just based on an our role, you know, deploying CRM. They, they struggle, it’s a pain point, they don’t know how to do account-based selling. Do you agree with that? Or do you see oh, no,

Jamie Shanks
that to 10x on that. They know how to nurture a particular stakeholder in an account, but not really, socially, surround the buying committee. And, and work in conjunction with marketing to say, okay, there are 10 people in this account that are really important to us, all part of the mind committee. And they’ll it’s the cold the spinning plate theory from the Challenger customer. And we’re going to use an arsenal of communication to get their attention. And that’s where marketing could be using paid media and retargeting. And, you know, inviting them to be a guest on a podcast, that could be a marketing play in the sellers could be using send Dosso sending up care package, LinkedIn messages, Twitter, videos, because every one of those buyers will learn differently. And I get asked this all the time from sellers like, what is what works best an email or a LinkedIn message? I think every person is so different, you have no idea before you engage. I, as an example, am an audibles listener. Even to this on podcast, I won’t. Or sorry, not to this podcast, think of it as a book. There isn’t a book I have read in three years. But I listen, you name a sales book. I’ve listened to it. And it’s on audibles. Because that’s just the way I’ll consume it. And so if you were to mail me your book, is a coaster for my children. It just, that’s just how I’m one. But you wouldn’t have known that upfront. No. And so you’ve got to use all the mediums of communication to help.

Christopher Smith
That’s the one thing the message that I tried to get across when I’m working with our clients that there is no silver bullet, there’s no one thing that works. You have to like you said, you have to surround them, you have to come at them across channels a variety of different ways, because you have no idea what channel they’re engaging on. So, if you’re just picking one channel, good luck, you know, I hope that’s the channel they’re using. You know, just in that seems to be a struggle, like people, very experienced sellers that I’ve worked with that. Really, really struggled with that. Why do you think there’s such this the metal?

Jamie Shanks
And so, if you, and I guess it depends on your market. So look at look at my business, right? So, when you’re zero to $10 million, and you have a large Tam, you’re a foreigner like me, I’m in a blue ocean both 10 years and sales, right? I was the first social selling trading company for years before even the next competitor came around. And of the 600 customers we won. And let’s say we got to a win rate of 20 25%. So maybe I did 3000 demos, or so over 10 years, we encountered a competitor like in my memory like a dozen times. So, I swam in a blue ocean. And when you’re a sub $10 million business, you’re primarily your tam is so massive that you can afford to You do a couple of touches, do a demo. You know what, like, if you’re not interested, I have an ocean here, right. And I would say that something that’s important as a larger organization, bringing in those for enablement and training, many times those that are enabling you are living in a world where they’re in such a blue ocean, they think the strategies that are working for their business automatically work for you. But you’re a seller at Microsoft, who sells into a geographic node, that’s like the size of six blocks. And so now, the important piece is if you work at a truly global enterprise, or global mid-market company, your world is so finite, you may only have 510, up to up to 50 accounts. So, you have to be so selective, you have to be so pointed. And I think that most sellers are either taking advice from those that swim in a blue ocean, or they’ve come from a playbook that has swam in a blue ocean, and they don’t realize how finite their world really is, and how pointed they need to be. Right.

Christopher Smith
Yeah, I agree with that completely. One of the things you said earlier that I want to look back on is because I’ve experienced this is, it’s great when people leave and they go somewhere else, and they can take you there, it’s fantastic. But you have to protect your turf with the people coming in. And because I’ve had that ever new people come in, and you know, the old guy loves me, the guy has no clue who I am, or the value or the history, they don’t know anything, I’m starting at zero. And if you don’t have a plan to address that, it’s just a matter of time before they bring in whoever they love that their last company,

Jamie Shanks
I call them poison pills. And so, somebody’s going to go into that business, I’ll tell the story. So, for ever and ever. I have only used one CRM from the year 2000. And like, seven, until about the year 2018. I had only ever use Salesforce. And I vowed I would never even entertain the idea of looking at another CRM. We hire a CMO. And that CMO came from an agency that only had ever used HubSpot. And part of the deal was you want that talent you comes with him. The people, processes, technology that made him successful. Within three months, we didn’t have Salesforce anymore. We had HubSpot. Now, you know, we’re a small business. So, the Salesforce rep probably wasn’t watching nor cared. But that could have been an early leading indicator, human capital migration is the ultimate leading indicator to where their priorities going to go into a business up in a business or out. And you can see sometimes the writing on the wall when these things happen.

Christopher Smith
Oh, yeah, it’s, it amazes me that how many times like people will call me and they’re like, hey, we want to talk CRM. And I’m like, great, why? What’s the why oh, we just hired someone new. And they love such and such. So, I was told to give you guys a call. And I’m like, that’s why you want.

Jamie Shanks
Change is afoot when I tell you another statistic that we’re learning about. So, in the first 100 days on the job, a new executive. So, the GM in the door, in about week one or two, they’re still trying to figure out where the washrooms are. But afterwards, by day 100, they will either physically have deployed or mentally know where they’re going to place up to 70% of the remitted budget for the whole year. Because they’ve been given a mandate within a quarter, you need to start making an impact. And so, you have that time period to plant some seeds. But as well expect change will happen within that timeline.

Christopher Smith
Oh, yeah, without a doubt, without a doubt. And it’s like, if you’re the odd man out, if you’re not building those relationships, and coming in and demonstrating, here’s our value. Here’s let me tell you everything we’ve done to transform this business or help them and be their partner, whatever that is, if you’re not delivering that message, their partner from their old company is

Jamie Shanks
100%. Now

Christopher Smith
what are some of the key benefits we talked? You know, are there any other benefits we haven’t talked about leveraging a tool like pipeline signals?

Jamie Shanks
I guess the one that we didn’t dive into as much was that the competitive intelligence so there’s essentially three major plays. One is centered around your customer. One is centered around net new jobs. And the third is centered around competitive intelligence. So, this is where you’re able to monitor people who have left past and past work experience and or past employment with your competitors, and where they’re going. Because and there’s a bit of a risk barometer. There are times where if somebody leaves past employment of your competitor and goes into an account, and they can be part of that buying committee, they will be the ultimate poison pill. And so again, that serves that customer success team or your account management team. So, in such a vital way, so that they can know that this is about to potentially happen.

Christopher Smith
No, that’s, that’s really interesting. I never thought about the competitive side of things. But that’s really intriguing, because yeah, like, if, if you’ve got a competitor going into one of your customers,

Jamie Shanks
you will inevitably shake some trees, I’ll tell a story around this. So, in my sales for life days, we ran a team based workshop was an account based sales development workshop, where they would put tables of, you know, eight to 10, SDR, BDR, AE sales engineers, what have you all in a table. And this was a giant cybersecurity customer. And so, all these tables, and what we would do is assign one account to each different table. And somebody at that table actually owned that account, they would flip over the card, and they had an hour to do sales, intelligence and key account planning to prepare an action strategy for that account. And the concept was, eight heads are better than one strong plan. And I’ll always remember, this was about a half an hour into the session, and I see a lady over in the corner crying. I’ve been to a lot of sales kickoffs, and I hadn’t seen tears. And I walked over, and I said, what’s going on? And she said, you can’t believe that. For the last eight months, I’ve been working the Harley Davidson account. And based on what you taught us, and mining intelligence and looking for the sales intelligence, that it only took me five minutes to realize that one of the key executives at Harley, in fact, used to work at our competitor. And now I realized that we were throwing in proposals. And they’ve been hitting a brick wall, because by the time they hit that chief operating officers’ desk, the person’s like, why are we looking at them? I want to call Bob, my buddy, pass company. And eight months, so her year was toast. And all this time we’re in this deal. With five minutes of searching, she would have realized is right in front of her face, she should have deselected or deprioritize this account.

Christopher Smith
Oh, no, that’s brutal. That’s a brutal failing because you keep thinking like this. If I just put a little bit more effort, I’m gonna get over that hump when we get over that blocker. You don’t have a chance.

Jamie Shanks
Yeah, you didn’t have a chance from the beginning. So that’s why spend the calories

Christopher Smith
right. That’s amazing. Jamie, I love listening to you. This has been a great episode. I really appreciate you coming on sales lead dog. People want to reach out they want to connect with you. If they want to learn more about pipeline signals. What’s the best way for them to do that?

Jamie Shanks
They can connect with me on LinkedIn, go to pipeline. signals.com happy to help them, show them how we do what we do and potentially help them. I’m here as a sales resource. I’m not going anywhere. That’s awesome.

Christopher Smith
All that stuff will be on our show notes. If you didn’t catch that, be sure to check us out on impellers crm.com forward slash sales lead dog where you can find this episode. Get those show notes. Jamie. Thanks again for coming on sales lead dog and welcome to the pack.

Jamie Shanks
Thank you so much.

Outro
As we end this discussion on Sales Lead Dog, be sure to subscribe to catch all our episodes on social media. Follow us on LinkedIn, Facebook, and Instagram. Watch the videos on YouTube and you can also find our episodes on our website at empellercrm.com/salesleaddog. Sales Lead Dog is supported by Empellor CRM, delivering objectively better CRM for business guaranteed.

 

Quotes

  • “At the ripe age of 30 I thought I knew everything there was to know about sales, and I decided I was going to quit my job and start a sales consultancy, which over the next two years failed miserably.” (1:10-1:22)
  • “In the pain of trying to build pipeline for myself, I ultimately had to self-discover a new way.” (1:23-1:32)
  • “Along that journey sellers would ask me, you’re teaching me to mine intelligent sales intelligence out of LinkedIn, why don’t you just do this for me?” (2:52-3:01)
  •  “It’s kind of crazy that you ask your sellers to be researchers, so that’s the problem we’re solving.” (6:22-6:28)

 

Links

Jamie Shanks LinkedIn
Pipeline Signals LinkedIn
Pipeline Signals Website

Empellor CRM LinkedIn
Empellor CRM Website
Empellor CRM Twitter

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