Podcast Episode: Championing Women in IT Sales: Sandra Antoun’s Journey
Sandra Antoun, a remarkable force in IT sales, graces our show today. She shares her inspiring story. It details her transition from teaching children with autism to conquering the tech sales arena. Her journey emphasizes crucial elements: organization, consistency, and resilience. This trifecta is vital for anyone aiming to climb the career ladder. Listen the story of a Women in IT Sales.
Sandra shares her insights on the rapidly evolving landscape of AI and compliance in IT services. She sheds light on how to communicate technical solutions in an accessible manner.
Her experiences underscore the value of adaptability and genuine relationship-building across industries.
Sales Leadership, Diversity & Entrepreneurial Spirit
Our discussion takes a deeper dive into the realm of sales leadership. Sandra shares her strategies for managing a sales team. She also navigates the pressures of being the lone salesperson in a company.
We explore the significance of personality assessments in hiring decisions. We also examine the unique strengths women bring to sales roles. This is particularly relevant in a male-dominated tech environment.
Sandra’s narrative is a testament to the entrepreneurial spirit. It highlights the critical need for diversity in hiring practices. Her insights aim to inspire future generations of women eager to make their mark in IT sales.
Empathy, Goal Setting & CRM for Business Success
In our final segment, Sandra delves into the art of empathy and strategic goal setting. These are key elements for thriving in sales and marketing. We discuss the power of relationships and networking in discovering hidden talents.
We also cover the strategy of setting ambitious, long-term goals. Emphasizing the necessity of focus and flexibility, Sandra offers practical advice. This includes avoiding distractions and making incremental changes.
These steps help to stay aligned with core objectives. To sum up, this talk shows how vital CRM tools are for business success. We encourage listeners to connect with Sandra for more of her expert guidance.
Meet Our Guest: Sandra Antoun, Chief Marketing Officer, Vintage IT Services
Sandra Antoun, Director of Sales and Marketing at Vintage IT Services in Austin, Texas, has driven the company’s growth for over 15 years. She does this by leading strategically and focusing on innovative IT solutions.
Her expertise spans managed IT services, cloud solutions, and customer relationship management. This has fostered enduring partnerships and improved customer retention.
Recognized as a leader in the IT channel, Sandra has earned numerous accolades. These include CRN’s Women of the Channel (2023), Sales Executive of the Year, and the Power 100 Award (2024).
Sandra loves using technology to tackle tough business problems. She is committed to helping companies with customized, secure, and efficient IT solutions.
Key Takeaways You’ll Learn:
> Sandra’s inspiring transition to IT sales and the importance of organization, consistency, and resilience.
> Insights into AI and compliance in IT services, and communicating technical solutions.
> Strategies for sales leadership, managing teams, and navigating pressure.
> The significance of diversity in hiring, particularly the strengths women bring to sales.
> The art of empathy and strategic goal setting for sales and marketing success.
> How relationships, networking, and CRM tools drive business growth.