The Customer of the Future – Blake Morgan

Blake Morgan is a leader in customer experience. She is a keynote speaker and customer experience futurist and author of two books on customer experience. Her bestselling second book is called “The Customer of The Future: 10 Guiding Principles for Winning Tomorrow’s Business” identified by Business Insider as one of the top 20 books executives are reading to deal with COVID-19.


Blake contributes to Forbes, the Harvard Business Review and Hemispheres Magazine. She is the host of The Modern Customer Podcast and The Be Your Own Boss Podcast. She lives in the Bay Area with her husband, their two children and two dogs.


In today’s episode, Blake dives into the importance of companies staying competitive during a pandemic and making sure their customer is at the forefront of their business campaign.Tune in to hear from an amazing keynote speaker and customer experience futurist, Blake Morgan.


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  • “That’s why I’ve traveled the world doing my speaking events, is to bring this human message to businesses of treating people while caring about one another. It’s very simple, but in practice, it becomes hard for these corporations to implement.” (4:20-4:35)
  • “It resonates with people, because the customer of the future is really the customer of the present, but we don’t see her, we don’t understand how pressing it is to make life happen for her.” (6:21-6:33)
  • “I believe that we’re in really complicated times, and leadership should be visible- should be reachable. We need transformational leaders.” (21:37- 21:50)
  • “The most ‘customer focused’ companies today are very data driven. So, they don’t just track data, but they do something with it.” (25:20-25:26)



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