Underperforming CRM: An Insidious Challenge to Private Equity Firms

The Failed Promise of CRM

PE firms rely on the data coming out of their portfolio companies’ systems in order to generate the best possible returns.

Unfortunately, poor CRM poisons the well across this due diligence.

And the numbers are staggering.

  • Compared to the five largest business applications, CRM has the highest rate of failure.
  • Experts estimate that up to 50% if all CRM deployments either severely underperform or just completely fail.
  • Dirty data alone costs American businesses more than $3 trillion per year, causing the average U.S. company to lose about 12% in revenue annually.

Learn how more and more PE firms are making their portfolio companies an attractive investment for potential buyers.

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