Can a dentist have a fanbase? What about an insurance company? Yes, says David Meerman Scott, marketing & business growth speaker and author of the WSJ bestseller FANOCRACY. In this episode of Sales Lead Dog, host Chris Smith talks to David about his new book, and the idea that really meaningful marketing and selling happens when we turn our customers into our biggest fans.
David has written over twelve books, four of which have been international best-sellers. In FANOCRACY, David explains how growing a fanbase is contrary to many of our widely held beliefs about selling — it’s about being a community builder, not the stereotypical “hunter.” But though it takes a leap of faith, it really works. “We found examples in all kinds of different marketplaces of people who have been able to build fans,” David explains — from the success of a skateboarding dentist to Duracell’s 10-million battery giveaway.
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In this episode
At the end of the day, it’s hard to argue with this compelling strategy, which flips selling and marketing on its head. But it’s actually pretty simple; as David says: “If you bring passion to what you do, that passion is infectious.”
- “All humans, you and me and everybody who’s watching and listening to this, is hard-wired in our brains to be part of a tribe of like-minded people.” (11:11-11:26)
- “If you bring passion to what you do, that passion is infectious, and people are more likely to want to do business with you.” (29:33-29:41)
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If you have any question on how Empellor CRM can help you? Contact Christopher Smith