What does it take to build high-performing sales teams in an AI-driven world?
In this episode of Sales Lead Dog, Christopher Smith sits down with Leala Dueno, CRO and Founder at LATTIX, to discuss sales leadership, team development, mentorship, CRM strategy, AI, and what it takes to create repeatable revenue growth.
Leala shares lessons from her journey building and scaling sales organizations, leading enterprise growth initiatives, and helping companies navigate the evolving relationship between data security, AI, and business growth.
The conversation explores the realities of sales leadership, the importance of resilience, how to manage up effectively, and why CRM and AI are transforming the future of sales organizations.
What You’ll Learn
• How great mentors can accelerate career growth
• Why ego often becomes a barrier to sales success
• The mindset needed to overcome setbacks in sales
• Lessons from building and scaling high-performing teams
• How successful leaders manage up and influence stakeholders
• Why CRM must evolve beyond a system of record
• How AI is changing sales operations and decision-making
• The risks organizations face when adopting AI
• Why data quality is critical for growth and forecasting
• Leadership principles that help teams perform consistently
About Leala Dueno
Leala Dueno is the CRO and Founder at LATTIX, a company building trust infrastructure for the AI era. She is a revenue leader and startup operator with extensive experience building and scaling sales and account management teams across global technology organizations.
Throughout her career, Leala has led enterprise growth initiatives, developed go-to-market strategies, and managed multimillion-dollar portfolios across technology services and AI-driven solutions.
At LATTIX, she is helping define a new category at the intersection of data security, AI, and zero-trust infrastructure, enabling organizations to securely share, control, and trust their data across increasingly complex environments.
Her leadership approach focuses on building repeatable revenue systems, developing talent, and helping organizations adapt to the rapidly changing technology landscape.
Connect with Leala Dueno
LinkedIn
Learn More About LATTIX
About Sales Lead Dog
Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor CRM. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy.
Unless you are the lead dog, the view never changes.
Connect and Learn More
All episodes and show notes:
https://empellorcrm.com/salesleaddog/
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