What if AI is not the solution to your sales problems?
In this episode of Sales Lead Dog, we sit down with Jim Iyoob, President of ETS Labs, to break down what actually drives performance in sales and contact centers.
Jim shares his journey from call center agent to building a global organization, along with practical insights on leadership, accountability, and why most companies struggle with CRM and AI adoption.
This conversation cuts through the noise around AI and focuses on what truly matters: process, people, and leadership.
What You’ll Learn:
• Why AI cannot fix broken sales processes
• The biggest mistake companies make with CRM
• How mentorship shapes long-term success
• The role of accountability in high-performing teams
• What servant leadership looks like in real organizations
• Why involving your team is critical when implementing new tools
• Lessons from scaling a company from 400 to 4000 employees
About the Guest:
Jim Iyoob serves as President of ETSLabs and Chief Revenue Officer at Etech Global Services, leading AI innovation and customer experience strategy across both organizations.
With over 35 years in contact centers, Jim focuses on practical AI implementation that works in real operations. At ETSLabs, he helped develop QEval, an AI quality management platform designed for real time coaching and full interaction coverage.
At Etech, he leads global sales and quality operations while helping transform the business using insights from large scale customer interaction data.
Connect with Jim Iyoob:
LinkedIn
LinkedIn Newsletter
Podcast
Etech Insights Newsletter
About Sales Lead Dog
Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Impeller CRM. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy.
Unless you are the lead dog, the view never changes.
Connect and Learn More
All episodes and show notes: https://empellorcrm.com/salesleaddog/
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