Podcast

Align With The Buyer: House of Revenue – Mary Grothe

Mary Grothe started her sales journey at 22 working with a Fortune 1000 Payroll/HR company working for only $13/hour in an admin role. She now is the CEO of House of Revenue, a consulting firm building revenue foundations set for scale by focusing on all aspects of the revenue engine — marketing, sales, customer success, and RevOps.

On today’s episode Mary discusses some of the issues that hinder a company’s ability to continue growing and reaching their goals. “So my favorite way to build process, align with the way your buyer buys, because a lot of times people build the process based on the way they think it should be and the way that works for them and their organization, but it actually creates a lot of friction for the buyer.”

Tune in to today’s episode to learn the importance of scaling as a company!

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Quotes

  • “Think about us as you’re making the decision of hiring a CRO or for less than the cost of that CRM is base salary you can actually get a 5-7 person revenue team, being the house of revenue team that goes to work for you for 12 to 18 months to build the right revenue engine inside of your company that will last.” (9:49-10:07)
  • “And so I think gone are the days that if you have a sales problem that you isolate the problem to the sales department specifically to the sales VP or the individual sales performer, you actually have to look at how the brand is performing.” (12:46-13:00)
  • “So my favorite way to build process, align with the way your buyer buys, because a lot of times people build the process based on the way they think it should be and the way that works for them and their organization, but it actually creates a lot of friction for the buyer.” (20:32-20:48

Links

Mary Grothe LinkedIn
House of Revenue LinkedIn
House of Revenue Website 

Empellor CRM LinkedIn
Empellor CRM Website